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Affordable Luxury?

Honda Indiana-Made Acura

Honda’s at reviving its luxury Acura will be a new, made-in-Indiana sedan with a lower price than you’d from an Acura.

The Japanese said Monday it will making a new Acura sedan, the priced at less than next spring at its plant in

No new jobs come from the but putting production of the Acura in Greensburg should solidify its within Honda’s global and help justify the decision to the plant’s workforce earlier year, said plant Anita Sipes .

It’s a great opportunity for us, she Monday. It brings some job security. This proves in one (way) that we’re to stay.

Opened in 2008, the plant makes Honda’s Civic cars. Honda has $550 million in the plant and in doubled its employment to 2,000.

was picked to make the Acura ILX in because the new car will be built on the compact-size chassis as the Civic. reduces the cost to Honda to the production line. Sipes say how much Honda is spending to buy and make other changes to the plant.

Without revealing the name of the Honda has been training of the Greensburg plant’s employees to a new car model. On Monday, the plant’s revealed the Acura name to at morning meetings, Sipes

There was no ceremony attached to the and, in fact, employees and the won’t even see what the ILX looks like until the is unveiled Jan. 9-10 at the American International Auto in Detroit.

The ILX, which be the 5th Acura model made in America, is critical to Honda’s to reignite buyer interest in its Acura line.

The brand is in trouble, said Caldwell . an analyst for researcher The consensus for many of the current is the vehicles just look They have to do something to people’s emotions with

Acura, like the overall brand, is struggling this from reduced production by natural disasters and a model that hasn’t drawn as attention as those of Volkswagen’s Bayerische Motoren Werke’s BMW and Mercedes-Benz.

Acura sales 6.7% through November, to That compares with of 15% for Audi, 12% for BMW and 12% for Mercedes’ luxury in the 1st 11 months.

Acura ILX Electric Cars

Acura sales peaked in at 209,610.

Sipes wouldn’t say how Acura ILXs Honda to make each day in Greensburg. production of 800 a day is close to the plant’s capacity, she said, so Civic will have to be reduced to the ILX.

It’ll be an easy she said. It’s on the same line.

Both gas and gas-electric Acuras will be made at

Sipes wouldn’t reveal hoped-for production numbers for the but industry sources put the number at annually once sales up.

Although baby boomers for the majority of luxury sales, is bringing out the Acura ILX to prepare to to the children of boomers, who are entering the market, said Michael Honda’s vice president of marketing. The group, born about 1980, covers as as 80 million people, he said.

consumers aspire to luxury but they need some getting there, he said. are projected to be the first generation in the era to earn less than parents.

Call Star Jeff Swiatek at (317)

Acura ILX Electric Cars
Acura ILX Electric Cars
Acura ILX Electric Cars
Acura ILX Electric Cars
Acura ILX Electric Cars
Acura ILX Electric Cars
Acura ILX Electric Cars
Acura ILX Electric Cars

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