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history goes back to the early days of the automobile.

The founder, August Horch, A. Horch Company in November of 13 years after Karl and Gottlieb Daimler built the automobile. A political dispute him to leave that company and another one in 1909; Horch GmbH.

Unfortunately, when he was out of his first company, Horch the right to use his own name on products. His partners had trademarked it, so he had to come up new. Discussing the problem at a apartment, the friend’s son (doing his homework at the time) overheard talking and suggested the name

In the German language, the word means basically to listen, in Latin is audi.

In 1910, produced the first of the Audi

Horch operated independently the Great Depression forced him to shares in the company. In 1932, merged with the brands DKW, and Wanderer to form Union. In today’s four-ringed logo, each of the rings one of the four Auto Union

The first ring represents automobiles, the second DKW, is Horch, and the fourth is Wanderer.

And the close approximation of the Olympic did eventually get questioned.

The International Committee sued Audi in Trademark Court.

And lost.

One of the strengths of Auto Union was its cars, which is where the rings first appeared. Union’s silver Grand cars from the 1930s the sport and established records stood for several decades. Union’s chief engineer?

One Porsche (yeah, the same Porsche whose name now some of the most coveted cars ever produced).

Prior to the emergent dominance of Union, Mercedes-Benz had been the team in Grand Prix Adolf Hitler, in a stroke of (now there’s a phrase you see very often) pitted Union and Mercedes-Benz against one in 1934, offering cash to developmentas well as a major infusion to the company winning the races that year.

In so he made the Germans nearly in Grand Prix racing, an era of technological development in the automotive that advanced the industry and kept Auto Union to become the car company we know as Audi. Auto Union was the force in racing for a number of 25 races between 1935 and Its cars were so powerful could break into spin at 100 miles per hour.

Mercedes-Benz got the last laugh.

In Daimler-Benz (the parent of Mercedes-Benz) acquired controlling in Auto Union, and bought the outright in 1959. By 1964, the three companies forming Union were deadonly remained. That year, bought a 50 percent stake in the and subsequently bought Auto outright in 1965.

Audi cars hav been of Volkswagen ever since.

The Audi vehicle to gain in the United States was the Audi The model came to the U.S. the Audi 100LS in the 1970s. the Fox was prized for its crisp styling and handling, the 100LS was rather and didn’t make much of an However, the follow up car to the 100LS, upon the styling of the Fox and called the 5000, attracted a lot of attention.

luxurious, and featuring what soon come to be a hallmark of carsa deliciously inviting treatmentthe Audi 5000 the company an overnight success.

Well, for a little while

During this period took advantage of a change in the for rally cars permitting the use of drive. The Audi Quattro means four in Italian) its competition debut in 1980, and on to dominate the sport throughout the A road car based on the racing car was giving Audi automobiles its modern high performance car.

The turbocharged all-wheel Audi Quattro made 160 from 2.1 liters of displacement and all-wheel drive as a significant of Audi auto’s DNA.

By the the only Audi vehicles to the word quattro with a Q on its badging is that first car. To honor its success, all usages begin with a q.

The company was riding high the unintended acceleration scandal hit the 5000 in the late 1980s. emergence into popular and the price point at which cars were offered had a lot of first-time European-car buyers out of luxury cars. It is generally the smaller continental pedal set and closer proximity to one another for high performance driving) a lot of American drivers, leading to apply the throttle when wanted the brakes.

The problem inflated considerably the CBS news magazine show 60 showed a 5000 rigged to without a driver at the wheel. The panic dropped the bottom out of the of Audi automobiles and nearly ran the out of the American market. Audi’s sales volume, which had 74,061 in 1985, dropped to in 1991, and stayed flat for years.

It took another years for Audi’s numbers to get to where they were in

Needless to say, the company the 5000 name.

Today’s nomenclature scheme was introduced in with the technological tour de that is the Audi A8. First in the U.S. in 1997, the A8 featured a V8 engine and an all aluminum body as the Audi Space Framemaking it the luxury car in its class. Building that, Audi’s current cars, the TT and the R8, also use aluminum frames.

Known today for combining with sporting attributes, success with all-wheel has forced every luxury to offer the drivetrain.


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