BMW 360 Electric the Unsung Service Design Side of the New BMW i3 Core77

1 Апр 2014 | Author: | Комментарии к записи BMW 360 Electric the Unsung Service Design Side of the New BMW i3 Core77 отключены
BMW 5er Electric Cars

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With the global of the new all-electric i3 on Monday, BMW made for bringing carbon fiber in-housein the USA, as a matter of order to achieve a mass-producible vehicle at a competitive pricepoint. But in ways, the new BMW i3 is just the hardware, the product in a broader, forward-looking of services and support for early

A quasi-skeuomorphic ‘fuel door’ charger handle

With an modest range of 80100 many have noted the BMW i3 has a fraction of the already-questionable 250-mile of the Tesla Model S. In other the spec sheet ostensibly (sorry) what is known as anxiety’: fear of running out of on the road. After all, the best of us forget to charge our once in a while; the electric represents this inconvenience large, and the prospect of being has already proven to be a PR nightmare for vehicles. (As far as I can tell, the Tesla S’s higher [longer?] is proportional to its beefed-up battery I can’t speak to how cutthroat RD for technology is, but I imagine it’s a tradeoff in terms of added and, in turn, pricing.)

Inasmuch as ‘range anxiety’ is a (albeit overhyped) issuethe has a nice analysis BMW’s 360 is billed as a complement to the i3, a suite of services that is broadly these concerns. The Premium Service is billed as a crucial of the BMW i and urban lifestyle, starting a SIM card in the BMW i3 that enables BMW services. This includes the navigation software, which the driver to locate the nearest station, as well as providing range estimates and battery

360 Electric also includes a concierge service and a host of features, such as Intelligent Call in case of an accident.

As one expect, 360 Electric extends to pocket in the form of an app, allows i3 owners to monitor its level, charging status and charging-related functions, such as and air conditioning, as well as give the location, lock or unlock the honk the horn, or flash the

Jacob Harb, Head of BMW i America, emphatically noted the 360 Electric services are designed to any anxiety that a customer have. This includes from the white-glove service to your wallbox in your (One thing that’s for us, is that the consumer will be to roll their home station and [optional] solar into their payment to Flex Mobility: for those such as the trip to grandma’s for Thanksgiving, we’ll give access to a normal BMWyou can off your i3 [at a dealership] and we’ll you a [BMW] 3 or 5.

BMW 5er Electric Cars

I was also interested to hear BMW was exploring the possibility of recycling i3 batteries for home use, to solar power. According to That’s one of the things we’re at right now: second-life of the battery. Right now, the solar panel, you don’t power your house with the energy you generateyou it up to the grid and you get a credit back.

So we’re looking at actually the power [in used batteries].

for his part, remained tight-lipped on they were pursuing such as battery-swapping, which is for Tesla drivers. But whether or not BMW to compete directly with sportier i8 is slated to launch in 2014all of these measures to the broader culture of car ownership. research studiesboth those by BMW and third-party sourcesaffirm that range is sufficient for most car and BMW is clearly hoping to preempt any otherwise.


For many drivers, a limit on the may as well be an imposition on one’s the romantic ideal of the automobile is that: the freedom to travel far and without limits. In other the concept of personal mobility has to do with unfettered access with escaping a specific With 360 Electric, BMW is offering a not altogether necessarystopgap measure for the from gas to electric.

Here, also worth noting BMW is also offering an optional Extender,’ a 650cc, 34-hp, 2.4-gallon gas engine, a remedy for cases of range anxiety. (In December 2012 video Harb notes that actually one of BMW’s motorcycle At $45,200 for the Range Extender it’s about 10% more for than the standard i3at it’s also a 12% weight it’s definitely a major towards meeting would-be EV halfway.

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