BMW Challenges Tesla with New Electric i3 Car The Daily Beast

16 Июн 2014 | Author: | Комментарии к записи BMW Challenges Tesla with New Electric i3 Car The Daily Beast отключены
BMW 5er Electric Cars

BMW Challenges Tesla with New i3 Car

Electric vehicles remain much a niche market. But as one of the world’s largest automakers, enters the fray, that may to change.

The concept of electric is hardly new. But electric-vehicle is only now beginning to hit the mass Only a few companies have serious efforts at producing EVs on a scale; Tesla Motors is one of The company’s Model S is now a benchmark by other EV’s are measured—a premium product that out quickly.

Nissan’s Leaf, Ford’s and Chevy’s Volt are all selling at lower price points.

But is now getting some serious BMW is poised to introduce its new i3 all-electric in 2014. The new car, which be offered at almost half the of the Model S, is seen as the first foray into the luxury EV by a large automaker.

With a range of up to 100 miles—without the gas-powered extender—and an engine can produce 170hp and 184 lb/ft of the electric coupe has generated serious buzz. Cheaper by than the Tesla Model S, the i3 be a more accessible alternative for in the market for a high-end EV. BMW says its capacity is 40,000 units for the i3. sells about 20,000 per year.) With over 300 dealers nationwide, deep for RD, and a well-established brand, BMW could a serious EV player if it wants to be.

BMW 5er Electric Cars

With over 300 independent nationwide, deep pockets for RD and a brand, BMW could become a EV player if it wants to be.


Some enthusiasts fear the company may some of its market share as the gains traction. But those a longer-term view may take in the possibility that a little competition might be just the EV industry needs. When released the iPhone, the effects felt throughout the mobile industry. Samsung and other began innovating rapidly to up and remain relevant. Now consumers an array of ever-cheaper smartphones to from.

The same forces that driven rapid market in the smartphone industry could the auto industry.

In the words of guru Carlos Ghosn, the executive officer of both and Renault, “The time is for electric cars.” Thus the price tag for cars like the S has kept many middle-income out of the EV market. But as charging technologies and are made more available, as volumes increase, and as more enter the market, industry may see more and more customers electric. If so, the rising tide may all EV manufacturers’ boats.

BMW 5er Electric Cars
BMW 5er Electric Cars

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