BMW i3 Enters the Electric Scrum MainStreet

6 Июн 2014 | Author: | Комментарии к записи BMW i3 Enters the Electric Scrum MainStreet отключены
BMW i3 Electric Cars

BMW i3 Enters the Electric Scrum

NEW (MainStreet ) The all-electric, pint-sized BMW i3 today in New York, London and to great fanfare and is positioned the German automaker’s fleet as the vehicle of the future. Reminiscent of the bubble car spliced with the vehicle from Kubrick’s . the sub-compact Bimmer begs a question: can the cool factor drive sales?


Six years of Munich RD has gone pushing forward the Project i which developed from the E and will also steward the of the i8, an EV supercar. To boot, the whole encompasses a larger-scale sustainability including a BMW venture capital with $100 million each year toward development.

Still, challenges in getting this murine of a car to catch on.

That’s because the buzz these all-electric generate, challenges abound in of moving units: the Chevrolet Nissan Leaf and Tesla S have not mustered big sales, the attention and brouhaha.

In fact, vehicle sales worldwide last year, but despite the for the 180,000 EVs out there, the proportion of EVs on the is miniscule amounting to nary of passenger cars, according to Energy Agency.

With this winter’s New Times hit-piece questioning the of the electric Tesla Model S after the National Highway Safety Administration directed at the Chevy Volt following a at the test facility there is a stigma regarding cars by lithium-ion batteries and doubt whether they’re worth salt.

Make no mistake, the combustion engine will prevail, no question, BMW of North CEO Ludwig Willisch told at the New York i3 launch. But for the next years, the prediction is that the market will go up to 850,000 all together, so we’re confident we can a good share of the pie there.

In a though, BMW’s intention is not to provide a high volume

The electric vehicle with an carbon fiber body aluminum frame reinforcement is still a work in progress, to Brett Smith, an industry at the Center for Automotive Research in Ann Mich.

In many ways, the i3 is sort of the Volt in that it is a fully user-ready prototype, he said. a real production car: in a it is not an experiment, but it is experimental.

The point according to Smith, is for BMW to put its green forward and brand itself as and of the future regarding alternative, mobility.

[The i3] pushes the further in that direction, he It’s intended to be a statement in so different ways.

And that can be made by selling a couple units, with no need to massive numbers off the lots.

fortunate, given that the point north of $40,000 may be a for most consumers.

For a micro that’s really pushing imagination, Smith said.

Of not everyone agrees it’s so

Once the [tax] incentives are factored in, we think the price is actually attractive and this may sales ahead of current said Paul Newton, manager of the automotive group at IHS Insight. Overall, initial costs and practicality remain barriers to widespread adoption, but will grow, albeit

People don’t necessarily if the future has arrived yet they want to be a part of it.

The EV market may be in embryonic form and working the growing pains, but the early will buy for the same reason went out to snag the first

It’s a badge of honor, said.

The car has coach doors, seats and a floor absent a hump to make the teensy more fluid in terms of and exiting. The car has the classic look the Hofmeister kink (that low bend in the C-pillar), but it has outwardly flare with LED BMW kidneys and tail lights to complement the fiber body.

The i3 retains the of the BMW Active E, albeit with a battery load, and maintains the with 120 kilowatts of power and 250 meters of torque, hitting 60 mph in 7.2 The range is about 80 to 100 miles.

the spearhead of change means a calculated risk, BMW chief Norbert Reithofer told in May. There is no guarantee of has to be imagined, earned and paid

BMW i3 Electric Cars

Squaring Off Against Tesla and the

That risk-taking may very net BMW plaudits for innovation but may not pay-off in the future. But such is the proposition of a investment.

Like all EVs, expensive for its size and has a limited range, so only a limited of car buyers will be interested, Mike Omotoso, senior of global powertrain at LMC Automotive. The BMW gives it extra cachet, but we see them outselling the Nissan

The price point is, after above the Leaf ($28,800) and the ($39,145).

Omotoso feels the i3 is at wealthy buyers who may have a Corvette as a second car or a bunch of cars.

But that’s a limited of buyers, some of whom environmentally conscious so they’d have an old muscle car or supercar gets 8 miles per gallon a shiny new zero emission he said.

For those who want the novelty with performance, the Model S is a gorgeous sports though can reach toward a price point and above.

The Model S is doing surprisingly one reason being that it has a range up to 300 miles for the ‘signature’ compared to 70 to 100 miles for a typical EV, said. But the stigmas against EVs are a) limited driving rage, b) of infrastructure and c) high price. The EV and high-price point have not the Model S from selling, the car on pace to hit 20,000 units this year.

The Tesla S is priced at around $90,000 and hasn’t stopped it from a hit, but once Elon buddies in Silicon Valley bought theirs, then Omotoso said.

Sales are to drop off in the U.S. which is why is pushing so hard in Europe and The i3 might actually suffer, some of its potential buyers have bought a Model S according to Omotoso, who estimates of the i3 to be under 10,000 units per starting with the first year of sales in 2014.

is all to say that BMW won’t stop on its most popular 3 Series any soon and will hope for the i3 to a dovetail effect in attracting to the X5 and 4 Series set to launch later year. That’s not to discount the i3

There are questions surrounding the practicality of EVs rather than a said IHS’s Newton. remain something of a ‘statement’ for early adopters at present, but certainly grow to make up one solution in the future vehicle

—Written by Ross Kenneth

BMW i3 Electric Cars
BMW i3 Electric Cars
BMW i3 Electric Cars
BMW i3 Electric Cars
BMW i3 Electric Cars
BMW i3 Electric Cars

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