BMW i3 launch

19 Фев 2014 | Author: | Комментарии к записи BMW i3 launch отключены
BMW 5er Electric Cars

BMW i3 launch

Munich. The international of the BMW i3 was held simultaneously in the cities of New York and Beijing today. The concept behind the new BMW i3 was presented to the public in a live broadcast the three locations.

Launch for the new electric BMW i3 also got underway at the time.

The campaign for the new BMW i3 started with a standard international presence focused on the launch a redesigned website with and the first print ads. network communications round out the The corresponding TV campaign will in November to coincide with the pan-European market launch.

The integrated campaign is a logical of the urban positioning that has the BMW i brand since its launch in 2011. Electric driving in a BMW i3 no sacrifice: This comfortable with the latest technology is suitable for everyday driving and all the characteristics of a premium vehicle.


the start of the campaign, interested can easily configure the BMW i3 on the redesigned BMW i and find all information on relevant such as charging, everyday technology and BMW i dealerships. It is also and convenient to configure the BMW i3 or register for a drive through the social – for example, on Facebook, where BMW i has more than 1.3 million Online banner ads will be on relevant sites, such as or comparison portals for electrical and vehicles, and also inserted editorial content.

From mid-August, the BMW i app for Android, and iPad will also be with extended functionality as location-based visualisation of the BMW i3 range, a gallery, a visualiser with panorama interior views of the new BMW i3 and a for arranging test drives.

Uwe Dreher, responsible for BMW i Marketing worldwide, summarises: “The aim of all our activities is to encourage people to a test drive and, in way, win them as potential for the vehicle – because the best way to the fascination, unique feeling and BMW driving pleasure of the electric BMW i3 is to drive the car for yourself.”

Shooting for print and online launch for the BMW i3 took place in Los Angeles. scenes were deliberately in the choice of visuals. Instead, the BMW i3 is in everyday situations familiar to its target audience.

BMW 5er Electric Cars

The band Phoenix provides the for the launch film with its “Lisztomania”.

The TV campaign . shot the high-rises of downtown Chicago, follow in November, to coincide the market launch in Europe.

BMW i for visionary vehicles and mobility inspiring design and a new understanding of that is strongly geared sustainability. The BMW i brand redefines mobility. The BMW i3 is the world’s first electric vehicle purpose-built the ground up for electric power, a car that guarantees typical BMW driving pleasure with emissions.

The BMW i3 – the first series-produced vehicle BMW i – transforms emission-free mobility pure driving pleasure in a automobile. The BMW Group’s first electric model creates new and ground-breaking possibilities for driving sustainability and networking in urban The visionary design of the BMW i3 provides an expression of typical BMW sportiness and the of a four-seater.

Its innovative vehicle includes a carbon fibre plastic (CFRP) passenger that combines light stability and safety with an feeling of spaciousness. Driver systems and BMW ConnectedDrive mobility specially developed for BMW i, combined the services of 360° ELECTRIC, emission-free mobility in the urban a fascinating everyday experience.

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