BMW’s Push into Electric Cars Businessweek

15 Июн 2014 | Author: | Комментарии к записи BMW’s Push into Electric Cars Businessweek отключены
BMW 5er Electric Cars

BMW’s Push into Cars


The company is developing an electric vehicle under its i. But will battery prices enough to make the car a success?

— For years, BMW resisted hybrid cars, believing more efficient gasoline or models were a smarter But as the hybrid gives way to the all-electric least in the eyes of optimists—the automaker aims to be at the front of the BMW is spending more than $1 to develop a small car for urban that will include an version.

We [in the auto industry] have the combustion engine so strongly in our minds that we think it last forever, says BMW Executive Norbert Reithofer. I believe that.

Although is vague on the timing, BMW is working on the vehicle under an initiative Project i. Reithofer says he may create a new brand for high-end cars, in addition to the company’s BMW, Mini, and Rolls-Royce To gauge interest and test the in New York and Los Angeles BMW is leasing 500 sedans that have modified to run on batteries.

To head Project i, Reithofer one of his star executives, Senior Ulrich Kranz, who was instrumental in the British-built Mini into a upscale brand. Project i also develop vehicles gasoline engines, a necessity in markets lacking reliable grids. But the 80-member team has focused on battery propulsion, says, as regulators around the tighten emissions standards.

Mini test project in New and L.A. has helped allay one of the big fears about electric that few would be willing to pay a for a vehicle that can travel 150 miles between charges. BMW it had no trouble finding customers to shell out $850 a month to the modified Minis, even the cars seat only two batteries displace the rear Sure, a BMW 5 Series midsize can be leased for less.

But with the electric Mini, says, you’re driving the

WILLING TO PAY?

BMW 5er Electric Cars

Skeptics that the future may be a long way Even if battery prices to a third of their current they’ll still cost per car, Boston Consulting estimates. Such concerns spurred caution in the industry.

Rival Daimler is testing Smart cars in London, but the has yet to see proof that the relatively numbers of people who say they are in these vehicles are willing to pay it costs to make them, CEO Dieter Zetsche.

Others are Consultant Bain Co. figures costs could fall to per vehicle by 2020, which the showroom price of an electric be as low as $20,000—about half what manufacturers envision for their electric models. At that Bain estimates, automakers sell as many as 175,000 a year in the U.S. alone.

We can bring these vehicles to for a reasonable price, Reithofer

The well-heeled folks who drive might be just the kind of who would want a sporty for commuting and short trips town. That would put BMW in a position than rivals as Mitsubishi, Renault, and General which also plan to battery-powered vehicles. Premium says Gregor Matthies, a partner in Munich, want to buy a trusted brand.

BMW 5er Electric Cars
BMW 5er Electric Cars
BMW 5er Electric Cars
BMW 5er Electric Cars
BMW 5er Electric Cars
BMW 5er Electric Cars
BMW 5er Electric Cars
BMW 5er Electric Cars

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