BMW wants its i3 to convert nonelectric car fans into believers Quartz

26 мая 2014 | Author: | Комментарии к записи BMW wants its i3 to convert nonelectric car fans into believers Quartz отключены
BMW i3 Electric Cars

BMW wants its i3 to convert non-electric car into believers

With its all-electric car, the i3, BMW seems to be for a new type of electric car customer: who don’t like electrics. The carmaker still wants to the environmentally conscious consumer, but also hoping to appeal to car customers who have bristled at the price and low performance of existing car models. BMW’s solution has to design a lower-priced electric with novel perks compensate for weaker performance with gas-powered cars. are some examples of the new approach of the i3, launches later this

1. The i3 is a city car.

BMW is positioning the i3 as a vehicle” Reuters/Andrew Winning

a range of 80-100 miles, the version of the i3 is targeted at drivers in urban or suburban areas, but the car is with features that to city dwellers. For example, the car not have a transmission tunnel the cabin, which makes it for drivers to exit from doora feature that urban dwellers navigate squeezes in city parking

Another urban-focused feature: BMW that i3 goes from 0 to 60 per hour is 7.0 seconds, but its top speed is limited to 90 mph. That the engine is geared more beating red city lights, not down expressways.

2. The i3 more than usual.

The i3′s is made out of carbon-fiber-reinforced plastic. Winning


Unlike most vehicles that are models from conventional designs, the i3 was from scratch to be electric, boosts its efficiency. That’s a from BMW’s electric as well as its own previous models the Mini E and the ActiveE. Thanks to its carbon fiber body and a made of aluminum, the i3 will be one of the electric vehicles in the market at 2,700 lbs (1,224 kg).

The interior also boasts an design, with sustainably wood, recycled plastics and the use of materials like hemp in door panels. The exterior of the car to its futuristic personality. It retains classic BMW characteristics: kidney front grills, the square and the rear pillars.

But the tall hatchback’s two full doors and two rear half have critics calling it the car from the BMW stable since the Isetta in the 1950s.

BMW i3 Electric Cars

3. BMW is catering to car-phobes.

BMW will offer i3 access to backup SUVs. Segar

To ease the “range that puts off many electric car buyers, BMW has announced a offer. i3 buyers will the option of renting conventional to use several weeks each for family trips or as a backup.

To reach more reluctant the company is also redesigning its network. selling the i3 through websites, and deploying a “mobile force” to make house and offer test drives.

4. The i3 its competitors.

BMW is abandoning its elite to market the i3. With a base of $41,350 in the US. and €34,950 ($46,000) in the i3 targets the underserved middle Nissan’s Leaf occupies the end of the electric car market, while dominates the higher end, GM’s struggling Volt as the real competition for the i3.

BMW i3 Electric Cars
BMW i3 Electric Cars
BMW i3 Electric Cars
BMW i3 Electric Cars
BMW i3 Electric Cars

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