Auto industry drives closer to fulfil dream Shanghai Daily

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BMW Brilliance Zinoro 1E

Auto industry drives to fulfil dream

By Lu Nengneng and Fu | November 22, 2013, Friday | Edition

China’s auto may be driving closer to achieving its at the Guangzhou Auto Show, some carmakers blazing new undaunted by a perception that self-developed brands for the mid- to market are “cheapie.”

BMW-Brilliance’s model

Germany’s luxury BMW and its Chinese partner Brilliance unveiled the first model of domestic brand Zinoro on the eve of the show, which opened The purely electric Zinoro 1E drive into the domestic in March next year, but it only be initially available in the market. The partners have not set a for Zinoro sales.

BMW Brilliance took a short two to develop the 1E with its research and team in Shenyang, Liaoning said Steven Shao, of Zinoro brand management. carmakers take an average period of five to six years for a new car in market.

Ye Sheng, auto director of market research Ipsos, said: “Many make light work is the idea of developing joint-venture car Despite the high efficiency of kind of concerted research and it is still a big question how much carmakers can actually learn the cooperation as foreign partners are for their zealous protection of patents.”

He, however, cautioned Zinoro’s positioning as a high-end car brand may cause sibling with BMW’s i series.

Chery’s young joint

While most joint-venture car in China are developed by two partners have been manufacturing together for more than a Shanghai-based Qoros was set up by domestic Chery and Israel Corp, cooperation dates back to 2007.

Six years later, the officially launched its first model, the Qoros 3 sedan is priced from 119,900 (US$19,678) to 167,900 yuan,

“Qoros is a way to build know-how and properties that belong to a entity,” said Jochen managing director of JSC Automotive

Built by a European team of specialists, the car meets the exacting safety standards. Last it became the first car from a brand to be granted a maximum rating by Euro NCAP, the of the one of the most comprehensive and authoritative crash tests in the world.

The car also meets consumer for European-designed cars prevailing in upper high-end segment.

The quick achievement from to launch is partly due to the heavy of world-class suppliers in helping the Qoros 3 sedan’s key technological such as its intelligent modular engine and gearbox.

BMW Brilliance Zinoro 1E

Siebert aside concerns that the outside involvement may erode competitive edge when he out that many major carmakers actually outsource sections of their work.

But he added that Qoros ‘‘can’t survive as a small because of its planned annual capacity of 300,000 units and not due to its cost compared to other OEMs.


Acquiring foreign car

Some domestic automakers, took the path of acquiring a carmaker together with its properties.

Taking over car brand Volvo in 2010, automaker Geely was counting on the to add value to the company. But an unexpected dispute with Chinese stalled Volvo’s localization for two years.

Perhaps no one will Volvo’s Chinese identity in the like they did in the past it rolled out its first Chinese-made car the S60L. The car clearly showed the localization efforts as it was designed Chinese consumers’ preference for with its wheel-base extended by 80 to 2,856 millimeters.

The car is expected to help accelerate growth strategy in China, Lars Danielson, senior president for China operations at Car Group, adding that China sales jumped 42 annually.

The stretched version of the S60 rolls out of Volvo’s first factory in Chengdu, Sichuan and will compete head-on the Mercedes-Benz E Class Long, the BMW 3 Li and the Audi A4L.

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BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E

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