BMW Brilliance Automotive Ltd News and Events

2 Июн 2014 | Author: | Комментарии к записи BMW Brilliance Automotive Ltd News and Events отключены
BMW Brilliance Zinoro 1E


Shenyang) BMW Brilliance Automotive Ltd. celebrates its 10th anniversary today marking a new start of its strategic expansion in China.

BBA’s production base in Shenyang is dynamic. The state-of-the-art new Tiexi plant is running with the four main technologies including the press shop, body shop, paint shop and assembly shop, and its Main Office Building is almost completed, while construction of the RD centre and the new engine plant has begun.

BMW Group’s Board Member Dr. Eichiner, Chairman Qi Yumin from Brilliance Group, BBA’s Chairman Wu Xiaoan and President Mr. Kaster joined the event together nearly 600 representatives from suppliers, dealers, staff, local government and the media.

The theme of the celebration “Grow Together and Celebrate Together” underlines the harmonious collaboration between the shareholders and BBA’s commitment to the future.

Premium production sets benchmark of sustainable development for the Chinese auto industry.

BBA operates two vehicle plants in Dadong and Tiexi and one engine plant in Tiexi. The combined vehicle production capacity will reach 300,000 units a year by the end of 2013, which represents 10 times the initial projection 10 years ago.

BBA’s new Tiexi plant will be completed in 2013, with a total investment of Euro 1.5 billion. The production output rate in the new plant has increased significantly from a rate of 9 cars an hour to 30 cars an hour over the last 12 months.

In the new Tiexi plant the body and assembly started the production in 2012. The press shop and the paint shop will be completed later this year, and both will be the most advanced shops in the Chinese automotive industry.

The 6-sequence servo press line is operating with the fastest speed of production, 17 press work per minute, and top precision up to 0.1mm with its 10,000-ton press machine. It features environmental friendly technology such as the “closed Press Process” which lowers the levels of operational noise and dust which ensures an optimum on human-friendly working environment along with a further enhanced quality of production.

The paint shop adopts intelligent Integrated Painting Process (IPP), which eliminates 3 painting steps from traditional methods of painting resulting in higher efficiency and lower energy consumption. Painting is the largest energy consuming process in car production. The new paint shop will employ innovative painting technology which will save water by 70%, save electricity by 67% and reduce emission by 70%, therefore Tiexi is becoming the most environmental friendly painting line in the world.

The main technologies have been aligned in the most ideal way under an integrated Technology Building. The new plant uses over 60 sustainability design and technologies, in addition the plant utilizes green energies such as solar power, wind power and underground water, therefore giving it high rankings in overall sustainability. At the same time, it offers a spacious and pleasant work environment, vividly showing the commitment of BBA to premium production and the philosophy of sustainability.

The new plant has a high-speed testing circuit, and will have a future rail connection to the large container centre. It also integrated on-site supplier facilities, e.g. the seat supplier. The new Main Office Building has applied an “open concept” creating an enjoyable marketplace for multi-functions and an artistic area of art and human touch.

As an innovative design, the conveyor from the paint shop to the assembly shop goes through the MOB, so that everybody can always feel the life of this modern plant.

After 10 years of development, BBA created more than 13,000 quality and high paying jobs for the local community. Based on professional recruitment, career development planning, staff training and various other staff programs, BBA has built up a human-centric corporate culture. And by adding to the largest training programs offered to the dealer staff and the well-recognized customer-centric marketing and services initiatives, BBA continues enriching and enhancing the true substance of being premium.

The growth of BBA in Shenyang over the past decade has been realized by the “Spartanburg Effect” phrased by BMW Group at the very beginning. BBA has established itself as a part of the Chinese auto industry and is taking a leading role in the promotion of advanced technologies in the market.

Collaboration between shareholders

Ten years of BBA is ten years of close collaboration between BBA and it’s shareholders. The successful development of BBA creates opportunities for the shareholders to deepen their cooperation. From the very beginning, experts from the BMW Group were supporting Brilliance’s goals of optimization of production process. In recent years, BMW Group’s support to Brilliance has included product development, production, marketing, management and dealer management.

The project “XCE” authorized by BMW Group to assembly BMW’s 4-cylinder engine is progressing smoothly. BMW’s engine expert is providing full support for the start of production in 2014.

Clear strategy toward the future, BBA to embrace a new decade

BBA has clear goals and visions looking forward to the next decade. Starting from an additional production facility of the BMW Group developing towards a fully fledged Chinese OEM, this evolution goes in line with the build-up of a product development capability. The goal for the future is to build up a complete RD process with the philosophy of “from idea to delivery” within the JV, and to play a pioneering role in the big trend of industrial upgrade of the Chinese auto industry.

Within the year, BBA’s RD centre will officially open with the Tiexi plant offering a complete process of development, testing and production. By the end of the year, there will be about 500 people working at BBA on RD jobs, and most of them are Chinese local talents.

BMW Brilliance Zinoro 1E

The development of local RD capability goes in parallel with the introduction of the new BBA brand ZINORO that was launched in April 2013, as well as BBA’s development of NEV models and NEV technologies. The first product from ZINORO, a pure electric drive vehicle, will make its world premiere at the Guangzhou auto show 2013.

BBA is committed to expanding its base in Shenyang and promoting innovation to the local industry. Since March 2012, BBA has started producing BMW engines in Tiexi district and now an additional new engine plant is being constructed near the Tiexi vehicle plant. The new engine plant plans to start production in 2015 and all the five key components will be locally produced by then.

Its foundry shop will be the first outside of Germany, featuring the most advanced and sustainable production technologies in the industry.

On the road of pursuing new dreams in the new decade, BBA is committed to remaining the industry leader for sustainability. Besides producing the most sustainable products in a sustainable way, the company aims to promote the close cooperation between shareholders, continue to take corporate citizenship responsibilities and contribute to the economic and city development of Shenyang, and actively run the wide-range public service projects to give back to society. For many years, BBA is the largest tax payer in Shenyang and awarded many times “Best Employer”.

In the years 2003-2013, BBA has contributed and promoted the all-round development of the Chinese auto industry and the auto market. In the new decade, BBA is continuing its pathway towards a new phase of localized development with further strengthened foundation and a unique commitment to the market.

Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address:

Information about BMW Group products is available to consumers via the Internet at:

BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E

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