BMW Implements Channel Reformation Ange“Redefines” Localization

4 Июн 2014 | Author: | Комментарии к записи BMW Implements Channel Reformation Ange“Redefines” Localization отключены
BMW Brilliance Zinoro 1E

BMW Implements Channel Reformation, Localization

By Tiger Ruan December 31, 2013

one year Ange taking BMW Great China, people the reformation of BMW now.

Recently, as known from BMW Beijing BMW starts to adjust its imported and made cars percentage at It relatively improves China cars percentage. However, BMW its channel reformation not long

It increases Southeast region original four sales to refine sales mode to market change.

Obviously, BMW new is based on Ange reformation. it is taken as start of “Ange by outside. There is no doubt Ange has understood China operation after series resource change from

Ange will “define” his in China of BMW in the future.

“After BMW increase China mode percentage, it not only increase China made sales, but also will localization process of BMW China Meanwhile, imported cars cut will improvedealer’s profit, and terminals.”According to a dealer of BMW in Beijing, BMW reformation will bring new for him.

At present, Ange, and CEO of BMW Great China, told during interview that believe BMW sales growth in will be driven by China modes in the future. China modes sales have to 50%, and the figure will increase. In 2013, we introduce new

BMW Brilliance Zinoro 1E

And there are some other will be China made in the future. We are looking forward market growth. Annual in the future shall remain 10%. That is why we keep capital investing into

Besides, according to message, BMW implement channel reformation at the in next year.It may divide four regions: west, south and north into regions. Original east may be divided into east and regions. Head office of new region will locate in

Bin SHAO, former brand of Brilliance BMW joint venture and marketing director of Brilliance will take director of region. For BMW, channel shall support sales development. Each region add certain managers according to

Each manager shall 8- 10 dealers. Work range is than before, but it will market management, and motivate BMW development.

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BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E

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