China Looks to Global EVs for Its Local Electric Compliance …

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BMW Brilliance Zinoro 1E

China Looks to Global EVs for Its Electric Compliance Cars

By Webb · November 27,

It’s a Nissan LEAF. but with the Chinese Venucia

Familiar-looking plug-in electric may be seen on roads in China in the few years. Among the vehicles on at the recent Guangzhou Auto in southern China were a version of the Nissan LEAF and an version of the BMW X1. Both were via the foreign automakers’ joint in China.


Also the latest of the Denza pure electric produced at the Daimler-BYD joint was on display.

Does this mean automakers believe China be a hotbed for electric vehicle Probably not. These are more likely “compliance produced to please the Chinese which is promoting vehicle in China.

Producing the cars through a joint venture qualify the vehicles for government

“It seems the strategy in is to leverage the JV brand mandate to add EV technology to the market,” Bill president of consultancy Synergistics told PluginCars.com. “This the Chinese access the foreign EV while the foreign player has a way to the EV subsidies with a local

China has been pursuing for more than a decade, and has a series of plans that set production and sales goals and for purchase of electric vehicles. The recent plan, which 2013-2015, was released a few months

Only Via Joint Efforts

In plan, battery electric cars are eligible for incentives of up to RMB or $9,848 at current exchange Buyers of plug-in hybrid passenger vehicles can receive up to RMB or $4,103 in 2013. Those will decrease by 10 percent in and by 20 percent in 2015.

To be eligible to those subsidies, however, the must be domestically produced. EVs are subject to high import

Foreign automakers who want to cars to sell in China do so through a joint venture a Chinese automaker anyway. rule was introduced to allow the companies to access advanced Now, as Russo pointed that has been extended to vehicle technology.

BMW Brilliance Zinoro 1E

So Nissan, some hesitation, will now a Chinese version of the LEAF the Venucia brand, a local produced only in China its JV with Dongfeng, with Nissan also produces gas-powered vehicles. BMW is doing the producing a EV under a local Zinoro, with its partner Daimler does not produce passenger vehicles with the Denza joint venture was in 2010 specifically to produce vehicles.

A BMW EV, but with the Zinoro brand.

The with all these joint EV launches, said Russo, it will only add more for the independent carmakers who are trying to their own EV products.” That BYD and Geely, as well as SUV maker (aka Zotye). The joint models will also with electric vehicles by the state-owned partners, most of have launched their own vehicles. For example, Dongfeng has its own brand EV at other auto in China.

For Appearances Only

the local automakers expect to sell any of their EVs to Chinese in the near term is a question, Supplier sources in China say much of the activity is more than substance. And after introducing electric vehicles of at shows in China the past few at the Guangzhou show this “most of the local EV products are no front and center at the auto stands,” said Russo.

To be sure, Chinese consumers are more interested in buying with a foreign badge, that will mean a product. But they haven’t enthusiastic about buying vehicles of any brand.

So just some foreign automaker DNA make EVs much more to Chinese consumers, Yale principal at consultancy Auto in Shanghai told PluginCars.com. does not matter who produces the sales volume will be he said.

BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E

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