China& s Brilliance Auto halts Europe exports execs

16 Фев 2014 | Author: | Комментарии к записи China& s Brilliance Auto halts Europe exports execs отключены
Brilliance Electric Cars

China’s Brilliance Auto Europe exports -execs

— Brilliance Auto, partner in China, has halted its car to Europe after its in-house BS4 and BS6 sedans met with a cool highlighting the quality issues Chinese automakers eager to tap markets.

Brilliance was the only automaker that had managed to into the highly competitive market, dominated by Volkswagen AG, PSA Citroen and Fiat, with a order four years

But sales struggled after crash test results and publicity, two company executives Reuters.

Its BS6 mid-sized sedan achieved a of just one star out of five in a test by German agency while the slightly smaller BS4 the test completely.

We have exports to Europe. For now, we no timetable for resuming the business, one of the executives with direct of the matter, blaming the poor for the sedans in part on the difficulty of up with changing European The executives declined to be identified due to the nature of the matter.

Brilliance’s in the European market rings bells for ambitious Chinese gearing up to enter the global and highlights the benefits of buying up brands and technologies as a short-cut to abroad.

Zhejiang Geely Holding which makes small, vehicles, signed a definitive last month to buy Ford premium Volvo brand for billion.

Beijing Automotive Holding Co has also acquired Saab technologies which it is in its soon-to-be launched Beijing sedans.

Brilliance, parent of China Automotive Holdings, has so far from making any major acquisitions. But Chairman Qi Yumin reporters last week he not rule out taking over Western design houses.


In 2006, Brilliance a deal to ship 158,000 to Europe over a five-year the largest auto order from the developed world for a auto maker.

The total tally for the two models, however, only a few thousand.

Brilliance Electric Cars

Company told Reuters they had not up on the European market and hoped to sales there again in the with products that meet new EU emissions standards.

The BS4 and BS6 were made with 4 specifications in mind. When we exports we will come up cars and meet the Euro 5 said one executive.

Chinese from state auto SAIC Motor Corp to Buffett-backed BYD, are striving to their domestic profile to with foreign rivals as Toyota Motor and Honda

But rather than rushing unfamiliar markets when uncertainties and rising protectionism raised the bar for new entrants, Chinese should focus on their home turf, several executives and observers said.

At a time like this, the strategy for a Chinese national is to step up its presence in China maintaining a foothold overseas, Huang Zherui, an analyst CSM Worldwide, a global industry

Brilliance is China’s ninth-largest maker with a 2.6 percent share as of the end of last year, with domestic leader 19.8 percent, according to data.

It sold 348,300 in 2009, up 22 percent from a earlier, lagging a 46 percent in the overall market, now the world’s (Editing by Lincoln Feast)

Brilliance Electric Cars
Brilliance Electric Cars
Brilliance Electric Cars
Brilliance Electric Cars

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