Factories of BMW Brilliance in Shenyang expected to produce …

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BMW Brilliance Zinoro 1E

Factories of BMW Brilliance in Shenyang to produce 300K units in

The July 5 ceremony celebrated the anniversary of the BMW Brilliance with top in attendance. [Provided to China

BMW Brilliance aims to triple its sales to achieve even success in the next decade, the joint venture’s top executive at a to mark its 10th anniversary.

The big was held at BMW Brilliance’s new Tiexi in Shenyang, Northeast China, on 5.

The announcement follows a series of for the Sino-German joint venture, sold more than vehicles with the BMW nameplate year.

It was the right time for BMW and Auto to tie the knot 10 years Olaf Kastner, president and CEO of BMW Automotive, said during an interview after the ceremony.

Because we grasped great in an era when China went extraordinary changes, we have achievements, he said.

When the venture was just established, we had a limited production and just one thousand employees. A few years development has reached beyond our Kastner said.

Today as we our 10th anniversary, we have had than 13,000 employees, he

BMW Brilliance has two factories in Shenyang will have a combined capacity of 300,000 units by the end of year, 10 times more it planned a decade ago.

The ($1.9 billion) Tiexi has BMW’s most advanced and press workshops globally.

A new RD at the Tiexi plant will fully operational during the half this year. The RD bears the responsibility to develop the under the new brand ZINORO, a owned BMW Brilliance brand for new vehicles.

By the end of the year, the RD staff is expected to 500, most of them

Construction on a new engine plant the factory is underway and scheduled for in 2016.

Further localization

makes us really proud is our factories in Shenyang maintained levels over the years, said.

Its Dadong and Tiexi now build the 5 Series and new 3 Series with both standard and wheelbases, as well as the X1 SAV.

of the 5 Series broke through the threshold for the first time in the first time ever for a BMW model to realize such a sales record. This its average single month have surpassed 10,000 while monthly 3 Series exceeded 5,500 units.

Chinese customers have high demands for luxury They want excellent and quality, said Kastner.

we are doing here is to deepen our of local markets and better to the demands of our clients, he said.

why customization services started year for 5 Series customers.

In the customers who come to dealers only choose existing Now they can add some specialized and equipments according to their own Kastner said.

He told that service will soon be available to 3 Series and X1

BMW Brilliance Zinoro 1E

He remarked that the Germans for BMW have learned a great in the local market, especially the way of thinking.Last April, the automaker its DesignworksUSA Shanghai studio, has the major responsibility to sense the in the country and its inclinations in design and said Kastner.


We always think ahead of and of the market, the CEO said, which are the to BMW Brilliance’s success in China.

The brand has now turned its eyes to cities that have unmet demand.

Kastner reporters that China has 100 to 150 with a population of over 1 without any luxury brand

Yet more than 50 percent of the for BMW are in small and mid-sized cities.

The joint venture is also after-sale services, an ever-more profit stream for luxury in China.

The world’s first BMW experience center opened in this April. The carmaker initiated a future retail to nurture potential customers by the sales experience at all touch along the retail chain, a BMW told reporters earlier.

But ahead does not mean expanding, said Kastner.

We to give a clear message to customers that we invest and factories in the country to first to demands here. Before demands are fully fulfilled, we not consider too much about things, he said.

We believe prospects for the Chinese market are bright. Although growth in the segment will not reach 30 to 50 like in the past, local demands for better vehicles and will fuel sales.

Besides providing customers an portfolio, we also offer various financing services.

We are optimistic about the mid- and development here, Kastner

BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E

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