German Luxury Auto Makers Confident 2014 Will Be Good Year in …

31 Мар 2014 | Author: | Комментарии к записи German Luxury Auto Makers Confident 2014 Will Be Good Year in … отключены
BMW Brilliance Zinoro 1E

Mercedes

GUANGZHOU–Six months Germany’s leading brands preparing for a downturn in China’s car market.

But their fears materialize and now, senior from market leaders AG ’s Audi and BMW AG say they are confident year will be a good Even Daimler AG ’s Mercedes-Benz, has struggled in China in recent appears to have put the worst it as the company moves closer to its partner.

People check out the of an electric Zinoro 1E at its launch the 11th China Guangzhou automobile exhibition in Guangzhou. developed by German car maker BMW and its partner Brilliance, the e-vehicle can run up to 150 per charge. European Pressphoto

China is a strategic market for auto makers. with sales here and in other markets helping them to the brunt of Europe s flat

Between January and October, saw China sales—including Hong and Macau—total 399,330 cars, a 20% increase from the corresponding last year. Sales of BMW during the same period also up by a similar percentage to cars.

Dietmar Voggenreiter, of Audi China, said the 100,000-car advantage as China’s luxury car maker shows is increasing the gap with its biggest he didn’t name but was a clear to BMW.

Karsten Engel, president and executive of BMW’s China declined to comment on competitors’ saying only that BMW is one in the world.”

Audi’s Mr. Voggenreiter give a specific growth-rate for the company in China next Instead, he pointed to the widely growth forecast for China’s passenger car market of around 10% and that in the long run, potential for the luxury-car segment be higher.

Luxury cars currently for only about 9% of China’s market, lower than the 13% to 15% in more mature markets, he

“China is always hard to he said. “But a clear driver is the new trend of luxury cars. It’s a new chapter in the story in China.”

BMW Brilliance Zinoro 1E

To tap this Audi is already locally its Q3 SUV in China and will begin A3 sedans here before the end. Local production companies to sell cars cheaply since they can import duties and taxes. to smaller cars also Audi can appeal to a growing of younger car buyers seeking quality but at lower prices.

BMW’s Mr. Engel said his is taking a slightly different The company’s major growth in will come from its X5 and X3 and SUVs, he said. “Future will come mainly locally produced cars,” he

Around 60% of BMW sales in China are of made models, Mr. Engel

It has also been a busy for Daimler AG in China. The company—which saw an 8% increase in sales of its Mercedes-Benz in China, including Hong to 173,254 in the first 10 months of the a deal Tuesday to take a 12% in its Chinese partner Beijing Group.


Daimler hopes such a will help it catch up its two German rivals. “In order to our 2020 target, we have to get to the levels of BMW and Audi within Chief Executive Dieter told reporters.

Colum Murphy, with from Carlos Tejada

China Real Time on and follow us Twitter for the latest

BMW Brilliance Zinoro 1E
BMW Brilliance Zinoro 1E

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