Nissan& s electric charge to greatness The Globe and Mail

27 мая 2014 | Author: | Комментарии к записи Nissan& s electric charge to greatness The Globe and Mail отключены

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Nissan s electric charge to Add to.

Bebeto Matthews AP

But Nissan’s seems exasperated.

Led by CEO Carlos the executives running Nissan frustrated by goodness that greatness. That is, Japan’s car company is a good and has been consistent in growing sales, with new technologies and spinning up But none of the senior brass at will be happy until corporation is considered a great auto maker.

That was the running right through days of Nissan Immersion at an event called “Nissan an hour’s drive from Los Angeles at the former El Toro air base, where a test and exhibition centre were from rotting runways: a good company and we will be a one before the decade is out.

Great means growing sales from the current 4.9 a year to 7 million within a few years. Great means under-achieving Infiniti brand is to grow sales of about a year to 500,000 by the 2017-2018 frame. Great means an 8 per cent share of the global car

Great means profit of 8 per cent on that global

Great also means recognized and appreciated for what the is capable of achieving. No one at Nissan has told me this outright, but I many within Nissan the brilliance and daring of the Leaf is At this point, Nissan has 75,000 Leafs worldwide, production taking place in North America and Great The Leaf is a pure EV that is and serviced like a real car to customers who enjoy a full package.

It’s a stunning achievement and a to the courage of Nissan’s leadership.

Nissan is working on putting innovations in its latest models are useful, reliable and safe. For we were taken for an “autonomous in a Leaf that steers, turns and accelerates itself. A “driverless” Leaf, and it worked On a temporary racetrack, we roared in the latest high-performance Nissan

Nissan even showed off a array of commercial vehicles, the latest New York taxicab on the NV200 commercial rig.

And was plenty of talk about vehicles. Executive vice-president Palmer talked in general about the electric car, even a relatively affordable sports car, arguing Nissan is committed to EVs. is a genial and chatty car nut who happens to be one of the two or most powerful executives the company – and as head of product he certainly has a lot of say about the future of vehicles.

Pure electric vehicles, he are sensible from a performance because you get “oodles of torque and instantaneously. For a car that’s really fun to then electric offers of opportunities.” As battery technology range will become of an issue, too. Pricing is becoming less troubling.

Brilliance Electric Cars

in point: recent price for the Leaf.

Most of all, he to take a forward-looking view of EVs – they are critical for the future of car companies like Nissan. At a I followed up with Palmer on the interesting observations he’d shared on EVs with talked about how his own kids had up in an education system in which the car is as a polluting device. Cars in a word, “bad.”

So what’s a car company to do? I asked. The is to build environmentally friendly they will have appeal amongt so-called Y” buyers.

Still, will pay a price premium for a more friendly car? They may be to pay a small premium, but the key for car companies to be in this future is really simple: bring “green” to market at a price point is more or less equal to cars.

This is the long-term of the Leaf. Indeed, with taxpayer subsidies, the entry-level in Canada is now available to buyers at a in the low-$20,000s. As sales volumes – bringing efficiencies of scale – and as technology evolves, the price of a Leaf should go down and quite soon.

Of course, being the gearhead he is, Palmer pointed to the possibilities of an sports car, too – one that thrill enthusiasts. Electric have the potential to be wonderful performers, with “great that lower centre of motors in all of the wheels,” he said. If you to make a great sports there are worse places to than with the basics of an EV.

thoughts on EV and how important they are to the of not just Nissan, but all car companies, refreshing and insightful. Yes, it was to see how Nissan is celebrating its 80th by laying on a product extravaganza and drive for more than journos, investors, suppliers, suppliers and industry experts. But thoughts on EVs struck me as the most the most interesting in terms of into the future of the car business, not Nissan’s car business.

The point is, to be a great car company, not a good one, Nissan to be a world leader in the sorts of vehicles such as the Leaf and its Nissan has been around for 80 but the most telling in its future may be the eight or less.

Brilliance Electric Cars
Brilliance Electric Cars
Brilliance Electric Cars
Brilliance Electric Cars
Brilliance Electric Cars


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