Bugatti Needs Scary Fast Veyrons to Fly Off Lot Review Bloomberg

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Bugatti Electric Cars

Bugatti Needs Scary Veyrons to Fly Off Lot: Review

Scott Eells/Bloomberg

The Bugatti 16.4 is the world’s fastest car, holding the world of 254.04 miles per hour. More


Volkswagen AG has a problem: It needs to unload 62.5 million euros million) of Bugatti Veyron Soon, preferably.

Bugatti selling its only model, the 16.4, back in 2006. It the number of coupes made to It later added two convertible the Grand Sport and Grand Vitesse, and capped those at

The coupes sold out in 2011. But 40 convertibles remain unsold, prices of 1.435 million for the Grand Sport and 1.69 euros for the Vitesse. (The is more powerful, and sales are evenly divided between the The company won’t move with a brand new automobile all have sold out, say.

Import taxes, and custom options are extra. And the generally are not built until In the case of the Vitesse, how does one a $2.3 million to $3 million car out the anyhow?

You bring the car to the customer. The has put together four regional around the U.S. this offering test-drives of the 1,200-horsepower convertible, both on open and a closed airport runway.

“The Dynamic Drive is attracting individuals who haven’t exposed to our brand before, than possibly reading it,” said John sales director for the Americas. “We the car to a location near them.”

said the program is being to 20 to 25 prospects per weekend of the program.


I traveled to Palm California, at the end of January to attend an of a customer drive. It was a chance to to executives and to again kick the 75,000-euro tires. (I’ve both the Vitesse and the Grand convertible, with 1,001 on other occasions.)

Driving a in anger should be on every car bucket list. The car’s are astounding. It is the world’s fastest car, holding the world of 254.04 miles per hour kilometers per hour).

Standstill to 100 mph in less than five Give it wings and it could fly to

Still, in the rarefied world of the need for salesmanship is a bit unusual. supercars like Fiat $1.4 million LaFerrari at 499 vehicles), and McLaren Automotive $1.15 million McLaren P1 are already sold out, to the respective companies.

In Ferrari’s case, only customers were invited to the option to buy.

“The is a gift to our most loyal Marco Mattiacci. president and executive officer of Ferrari America, told me last in California.

On Hold

Complicating there is no new Bugatti model on the horizon.

“There will be no on any new model until the Grand and Vitesse are sold out,” said. “Even though we we’ll be sold out within 12 I wouldn’t expect an announcement for a years down the road.”

Bugatti is a car company without a

(And if you’re looking for a you might find a used Hagerty Price Guide estimates that a 2006 in excellent condition is valued at than $1 million, and a beat-up at less than $800,000.)

in the harsh California light, out the same orange Vitesse I’d tested in Connecticut two summers I was reminded of the unvarnished truth: The is not a sexy car. It’s got but the rounded front end is devoid of the found in the Pagani Huayra or any

All Aggression

Rather, it is the RoboCop of all intent and aggression, no softness or Its express purpose was to shatter records, which it has done, But it doesn’t handle as spectacularly as a of less expensive cars, or wow you a super-sumptuous interior.

This is a feat — blinding, speed.

One of the only places you can really stretch the Veyron’s legs is Bugatti’s own test in Ehra-Lessien, Germany. On our test-drive, and I made do with a taxi at a regional Palm Desert It wasn’t especially long, enough distance to get to 170 mph and back to a speed.

That might impressive — with any car.

Here is the select when the Veyron outpaces hypercars. That incredible top of 260 mph can be achieved with the roof Your scalp won’t be away at terminal velocity, and you probably still hear passenger screaming.



Achieving triple digits is (Though knocking into at those speeds isn’t. immovable objects approach in an blink.) From a dead at the edge of the runway’s pavement, I into drive and feathered the gas.

When the tires up, I mashed the throttle. The 8-liter W16 is located in the center of the car, your head, and it has four turbos attached. The sound of turbos breathing like a whale is a Veyron trademark.

The similar sound would be a on the wing of a Learjet.

Bugatti Electric Cars

Then the is as simple as keeping the steering straight and your eyes the road. A couple seconds in, you that you’ve been your breath, waiting for moment when the revolutions-per-minute are redline and the car changes gears, and relaxes for an instant as the revs back up.

Reptilian Protest

doesn’t happen in the Bugatti. no take-a-breath pause. Speed to build and build and build. A of your reptilian brain out in protest.

In my opinion, that’s you’re paying for in the Veyron: thrill/terror, peeling back of rational thought. Whoa, whoa! The first time I one I said it is twice as fast as a car, and that still true.

On the runway, I flashed past cones that Bugatti had positioned to indicate the place to down. I clomped on the brake. The nose bucked downward, pavement, and the car slowed from miles to an easily controllable

You could replicate that all day long.

Not long ago I tested new supercar, the $845,000 Porsche 918 Like the LaFerrari and McLaren P1, it a hybrid powertrain, marrying the of electric motors to that of a gasoline engine. (Porsche produce 918 examples of the 918. It sold out yet.) Top speed, at 214 is less than the Bugatti, but it is dynamic overall, from its to operate in all-electric mode to its handling.

Collectors Item

In the Veyron represented the height of automotive engineering. Now I wonder if the evolution of supercar technology already arrived and surpassed it. I Hill why a customer would buy one of his now if they hadn’t already.

individuals who tend to purchase our are big collectors,” he said. “They tend to buy one car versus another they collect all of the great Someone may buy the latest Ferrari or but if they’re not already an owner of they tend to buy Bugatti as It’s not an either-or discussion.”

The Bugatti Veyron 16.4 Sport Vitesse at a Glance

8-liter quad-turbo W16 with horsepower and 1,106 pound-feet of

Transmission: Seven-speed dual-clutch manual.

Speed: 0 to 60 mph in 2.5 seconds.

as tested: $2.8 million.

feature: Silly speed.

To the reporter on this story: H. Harper at or follow on @JasonHarperSpin

To contact the editor for this story: John at

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