Buick Cartype

6 Июн 2014 | Author: | Комментарии к записи Buick Cartype отключены
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Buick Motor famous tri-shield emblem, three shields inside a can be traced directly to the ancestral of arms of the automaker’s Scottish David Dunbar Buick.

The of the Buick logo was noted in the 1990s in a study commissioned by a identity firm, the Schechter A study of the impact of corporate it found that consumers’ can be helped — or even — by their logos. It observed that among car GM’s Buick gained an 53 percent in positive image its tri-shield symbol.

Here is how the was developed.

In the mid 1930s, a General Styling researcher, Ralph found a description of the ancestral of the Scottish Buick family then spelled Buik in an 1851 edition of Burke’s in the Detroit Public Library. reference was apparently dropped in editions).

The description, not accompanied by a was interpreted as a red shield with a silver and azure (light blue) diagonal line from the upper left to lower right, an antlered head with a jagged in the upper right corner of the and a gold cross in the lower corner. The cross had a hole in the with the red of the shield showing

Buick Motor Division used the Buick family as a decoration just above the grille on its 1937 models, and it was a close representation of the crest in Burke’s. The shield was modernized longer top to bottom and narrower in in 1939. It was modified again classic heraldic symbols the top and bottom of the shield for 1942.

That was a short model because Buick stopped cars February 3, 1942, and converted to World War II military

There were other through the years, for example the was widened in 1949, to blend in the with hood and grille But the basic elements of the original were retained.

By 1960, the had undergone a major revision. In of one shield, a tri-shield appeared, the three Buick models being built, LeSabre, and Electra (all introduced as models). Again, all of the original symbols and colors were with the major difference that instead of one shield, were now the three overlapping in red, white (later gray) and blue.

In 1975, the Hawk concept was initiated as of the Skyhawk line. It was so well that the symbol of a hawk on block letters of Buick was to all car lines in 1976, though the was retained as Buick’s primary The hawk soared to popularity and a hawk named Happy was trained to land on Buick ornaments in television ads.

But by the 1980s, management decided to the tri-shield, and so the hawk (and, not the Buick Skyhawk car) was

Today the tri-shield is modernized in marketing and advertising, emphasizing the of the original design. The buck’s and cross are gone, the diagonal no checkered. With the new see-through there are no longer colors in the

The Buick family crest, the Buick nameplate, keeps the memory of David Dunbar who started a chain of events gave birth to Buick Co. and led to the creation of General Motors, the largest automaker. David memory was also honored in when Buick executives and in Arbroath, Scotland, dedicated a near the site of his birth in

David Dunbar Buick.

Buick was born in Arbroath, a village on the North Sea north of Scotland, on September 17, 1854. His (which used the Buik in Scotland) moved to the United when he was two and he grew up in Detroit. a plumbing inventor and businessman, to tinker with gasoline around 1896, and the first Buick horseless carriage was between 1899 and late

His first automobile-related company, Auto-Vim and Power Co. was probably late in 1899. That into Buick Manufacturing Co. or 1902), Buick Motor Co. of in 1903 and Buick Motor Co. of in 1904.

In the fall of 1903, Motor Co. was purchased by directors of the Wagon Works in Flint, 60 miles north of Detroit. The (which still included Buick) began to build in Flint in December. In 1904, the 37 production Buick automobiles built. That November, carriage maker William C. an energetic business promoter, control of Buick.

Four later, in 1908, he used Motor Co.’s success as the for his creation of General Motors.

year, Buick claimed to the country with more 8,000 sales. By the end of 1908, Buick had left the company to other business interests. He prospered for a number of years, but at the of his death in Detroit in 1929, he was to be in near poverty.

Early Buick symbols.

The widely recognized use of the Buick was a large brass cursive that appeared on the mesh grille of early models, but is some confusion about how Of the 729 Model C Buicks built in 13 still exist and most of are restored with that script up front. But the script not appear in most 1905 photos of those cars. The visible nameplate on early Buicks is Buick Motor in block letters on the front plates.

A block-letter Buick on running boards later in the

Even earlier, a design in the only known Buick Co. literature (a 1902 or ’03 and in the first Buick Motor Co. (1904), depicted Uncle Sam astride a world globe and a Buick engine on a wheeled The globe carried the slogan, all over the world, which was a boast at the time.

In 1905, the catalog displayed a circular with Buick in the middle and The Car of in the border. (Buick continued quality theme through the most recently when it using the phrase, The New Symbol for in America, after LeSabre and models won high ratings in customer surveys in the late and early ’90s.)

In 1911, an Buick logo appeared a giant B with the uick it. About that time, the Buick slogan, When automobiles are built, Buick build them, also was The slogan lasted for decades but the logo was soon gone.

The script framed inside overlapping) a rectangle dates to 1913 and appeared on the faceplate of the Boyce motometer fitted to the top of the of various Buicks prior to

That popular logo up in grille designs well the O30s. The script was also inside a circle with Service in the border for dealerships and service providers.

Other icons included hood Some collectors say the Buick ornaments of the late 1920s among the finest produced by the company of Detroit. They from a goddess in 1927 to a 8 with wings (representing power) in the early 1930s.

shield description.

For those particular interest in heraldry, is how the coat of arms of the ancient family of Buik (note was described in Burke’s Heraldry in 1851 (which did not offer a Gu. A bend chequy, ar. and az. betw. a head erazed in chief, and a couped and pierced, or, in base.

In this is how Buick interpreted the Gu means gule (red), is the color of the field. A bend to the diagonal bend from the left corner to the lower Chequy means checkered, to the design on the bend. Ar. means (silver) and az. means azure giving the colors of the checks on the

Betw. a Buck’s head in chief, and a cross couped and or, in base indicates the course of the between the buck’s head in the right corner of the shield and the cross in the lower left of the shield. The term erazed to the jagged, broken edge of the neck. Couped refers to the edges of the cross; and pierced to the perforation of it, through which the red of the field is shown.


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In the 1929-1930 model Buick introduced an economy under the Marquette brand. marketing experiment only for one model range.

Buick — media release to 100 years of Buick (1903-2003) by R Gustin

1899 thru — William Durant General Motors on September 16, and quickly places Buick the GM umbrella. Buick claims U.S car with a 1908 production of vehicles.

1910 thru — Long-term advertising reads: When Better Are Built, Buick Will Them (1911). During War I, Buick builds Liberty engines, mortar shells, and experimental tanks (1917-18).

thru 1929 — builds its one-millionth car (1923). The brand is now prominent internationally.

thru 1939 — has strong car lineup: Special, Roadmaster and Limited (1936). rises from 47,000 in 1933 to 220,000 in 1937. An first: standard turn are added to Buick cars

1940 thru 1949 The years after the war are great for styling, technical innovation and Examples are the famous vertical the dynaflow automatic transmission, and the hard top-convertible styling.

thru 1959 — builds a classic, the limited-edition Skylark, for its 50th anniversary Buick begins it long-term to golf by sponsoring the Buick at Warwick Hills near (1958). Buick introduces Invicta and Electra.

In honor of the new names, the tri-shield logo from an emblem based on the family’s Scottish coat of (1959).

1960 thru — The Buick Special is with the first U.S. engine. The modern classic debuts as a sporty, stylish (1963).

1970 thru 1979 Buick introduces the fuel-efficient Eventually the 3.8-liter 3800 V-6 be Buick’s premier engine in aspirated, turbocharged and then versions (1974-75).

1980 1989 — Buick sales top one million for the first (1984). Academy Award-winning Rain Man prominently features a Roadmaster convertible (1988). LeSabre is ranked No.

1 in North and No. 2 in the world in a major independent study by J.D. Power and in Power’s Initial Quality (1989).

1990 thru — Buick Roadmaster was a hit 40,000 sales in its first year on the market. (1991-1992)

The LeSabre is the last of nearly 16 Buicks built in Flint. The is completed at Buick City 1999).

2000 — than 35 million Buicks been built since Buick heads into the the LeSabre (best-selling U.S. car for eight straight years on Polk Large Sedan registrations) and an increased horse (to 165 HP) and torque in the Century.


Buick logo. (source: ©GM )

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