BYD Cars Coming to U S Chinese BYD Motors Entering U S Market Popular Mechanics

11 Июн 2014 | Author: | Комментарии к записи BYD Cars Coming to U S Chinese BYD Motors Entering U S Market Popular Mechanics отключены
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China Threatens to Break U.S. Auto Industry Year

Chinese automakers are making their move on the auto scene. Geely in March finalized a deal to buy automaker Volvo from And BYD, the fastest growing automaker, has opened an office in Los and hopes to deliver its first to California consumers by the end of 2010.

is often held up as a kind of boogeyman to Americans. The country’s labor has decimated the U.S. industry, and the fear among unions and Detroit is that it do the same to autos. But it appears it could be a long time China has the kind of impact on driveways that, say, the have had.

Moreover, not a stretch to say that it could be before China has anything to the same success in the U.S. Western automakers have had in already.

BYD is perhaps the most ambitious of the automakers, with proclamations its leadership that it aspires to the world’s biggest automaker by BYD, which started out as a company, sold 449,000 last year in China, and exports to South America, and the Middle East. This the company plans to begin electric crossover vehicles a small dealer group in to establish its beachhead in the U.S.

could hinder BYD’s and those of other Chinese Analysts and competitors point to a of orientation about quality in the U.S. a deficit in engineering and intense competition by the established

Chinese automakers have been criticized for copying, or off, Western designs. But the exteriors of the vehicles occasionally similar to Chevys and BMWs, haven’t been able to quality engineering. The latest came from the China for Quality, which said complaints have been not falling.

Complaints about cars have quality problems six months of purchase increased 60 percent in the first quarter of Complaints about safety and production defects rose 15 compared to the same period in That’s a setback, according to


Power and Associates, which had an improvement in quality from to 2009 in its Initial Quality

Brilliance Automotive, which, BYD, has displayed vehicles at the Auto Show as a precursor to in the U.S. is withdrawing from after a poor reception and reports of deficient quality. One of the that clearly holds the Chinese so far is their apparent to put Westerners who know these into key leadership positions, Los Angeles marketing consultant Keene. They don’t to know what they know about the export they are going into.

Another possible culprit? Jim vehicle line engineer for which has been operating in for a decade via a joint venture Shanghai Automotive, says while Chinese engineers are in single-skill areas like suspensions and wheels, they are challenged when it comes to all the systems in a complete vehicle.

It be that the Chinese would be better off concentrating on their market for now anyway. Last automakers sold more 13 million new vehicles, eclipsing the market. And through the first of 2010, the industry was on track to more than 16 million, 25 more than the best for the U.S.

GM has stepped up its focus on China for reason. The automaker expects to more than 2 million including over 1 million vans and trucks, in 2010. GM is years ahead of its planning to that milestone.

It expects to 3 million annually by 2015, 10 ahead of plan.

That at home is one of the reasons why Geely is its export aspirations. Despite Volvo, the company says it to keep the brands and operations Selling to developed markets is at a few years down the road, Frank Zhao, the company’s president for technology.

There is a lot meeting standards in those he said, that Geely is to learn from Volvo.

That is a sensible approach, Rebecca Lindland, director of research at IHS Gobal Insight. like Mitsubishi, Suzuki, and others have been in the a lot longer and found growth and very hard to crack.

If Chinese brands are years off making a major impact on the their presence is being nonetheless. The interior of the new and much 2010 Buick LaCrosse was designed by GM’s Shanghai center. Federico says the and curves of the dashboard and the attention to in the back seat came GM’s Chinese partners. have taught our people a lot creating a whole environment for the and passengers, not just designing elements, Federico says.

The impact of the Shanghai studio is on the Regal, Federico says, and a smaller sedan based on the Excelle in China.

The irony is a Buick long pitched to consumers as a traditional American may quickly become the best of Chinese know-how in the U.S. industry.

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