Exclusive BYD Announces Breakthrough U S Pricing for Chinese …

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BYD e6 Electric Cars

Exclusive: BYD Announces Breakthrough Pricing for Chinese Long-Range Cars

By Brad Berman January 09, 2011


BYD’s dual-mode car allows drivers to switch from pure EV to hybrid opertion.

BYD’s e6 sedan with a huge 60 kWh pack will sell in the States for $35,000 before the F3DM dual-model EV/PHEV cost $28,800. On the eve of the 2011 auto show, Michael the Chicago-based BYD vice president of and public relations duties, these prices and told me BYD will sell “tens of of both models in the United by 2012.

BYD, the Chinese promising to revolutionize the global market, is back at the Detroit show for the fourth year in a Never shy about making big the company will unveil a new electric sedan and SUV in Detroit. was eager to talk about future models, and BYD’s vision for selling electric along with solar LED lighting and stationary battery for the home.

But I steered the conversation back to the that plug-in car fans want to know: When the cars displayed for years go on sale?

On Schedule for 2012

told me that by 2012, BYD have at least five open in the U.S. and as many as 20. He to the 10 units of the F3DM that into fleet testing in at the Housing Authority of the City of Los as proof that the company deliver on its promises. “All crash testing will be in 2011,” Austin said. He the “biggest trouble” facing BYD had to do the Environmental Protection Agency not able to determine the best way to range and emissions in the F3DM.

BYD’s Micheal Austin Rudolf C. Montiel and David of the Housing Authority, in front of its of F3DMs.

The F3DM is not a plug-in hybrid or extended-range electric but a car with two independent systemsone and the other a blended gas-electric The driver can manually switch the two systems. According to Austin, the car can up to 60 miles in its pure electric using energy stored in a 16 kWh pack. With the push of a the driver can switch to a hybrid that operates with acceleration at low speeds, and with the engine clutched to drive the at high RPMs.

The 9-gallon tank will 300 miles of driving range, more than 30 miles to the Every model has a large panel on the roof capable of the battery pack.

Austin strong confidence that the is on schedule for 2012. “I it will get delayed, but the e6 might,” said. He said the e6 will testing in China in May. models will always out one year after Chinese are launched.”

BYD e6 Electric Cars

Austin emphasized that in the U.S. is also a critical for BYD. After the all-electric e6 was last year, BYD learned American consumers were with lack of legroom in the seatdue to how the batteries were Since that time, said, the entire layout was to remove the four inches of floor in the backseat compartment. only takes six months for retooling in China,” Austin

He also said that the version of the e6 uses a 75 kW electric but the U.S. consumers want acceleration and therefore the U.S. of the e6 will have 160 kW motor. The with the more powerful of delivering zero-to-60 times in than 8 secondswill be called the e6 S Sport).

BYD e6 electric car, with the largest battery of any EV on the market.

Big Ideas, And Reality

Selling an car with a 60 kWh battery pack of at least 200 mile of rangeand more like 250 milesfor (before incentives) will be a “That’s a breakthrough,” Austin

While the BYD vehicles will use technology, the fit and finish of the Chinese-made will be a throwback. “I’m not to yank your chain. not buying a Mercedes-Benz when you buy a Austin said, referring to the the company faces in catching up its competitors on the quality of the interiors.

BYD no fear about announcing car production dates and targets, range numbers, and prices seem too good to be true. I asked Austin to confirm BYD will have indeed tens of thousands of plug-in and pure electric cars in showroomson sale for less any of its competitorsbefore the end of next year. the idea,” Austin replied.

BYD e6 Electric Cars
BYD e6 Electric Cars

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