At GM Dreams of an Electric Cadillac Businessweek

5 мая 2014 | Author: | Комментарии к записи At GM Dreams of an Electric Cadillac Businessweek отключены
Cadillac Electric Cars

At GM, Dreams of an Electric Cadillac

The driver is hardly the target that springs to mind for cars. Battery-powered green seems an odd fit with Cadillac’s image of power, prestige, and But Bob Lutz has long dreamed of an Caddy, so it may yet come to pass.

Motors had been working on a luxury car, the Cadillac with an eye toward producing a based on the drive system will power the Chevrolet It showed a concept version of the in January at the Detroit auto The car was shelved when some of management and the U.S.

Treasury Dept.’s auto force questioned the economics of an expensive model. But now some of the opponents have been out in the wake of GM’s bankruptcy and Lutz—GM’s powerful vice-chairman, who is in of design, marketing, and communications—and executives are trying to find a way to get the car and funded.

The Volt, which is to go on sale late next is expected to lose money after GM ramps up to its projected production rate of 10,000 It may not break even until it its third generation later decade. GM had originally discussed a car like the Volt for Cadillac and not to mention a small crossover vehicle for Chevrolet, but some of the were killed when got tight.

As Opponents Exit, Converj Revive The Converj idea was dead last spring. GM North America President Clarke and Mark McNabb, who ran Hummer, and Saab before the company in May, both the idea. Clarke was squeezed out CEO Frederick A. Fritz Henderson GM’s management ranks.

some of the opponents now gone, still inside the company—especially pushing to find a way to build the say three sources familiar GM’s planning. The vehicle has not approved for funding yet. declined to comment.

If built, the car would run on the same as the Volt, which GM recently would get 230 miles per gallon in the The Volt uses a small, gasoline engine to charge its and power an electric motor. It can go 40 miles before the engine in.

The Converj could be tuned to get a more power at the expense of economy. But it would still high mileage.

Lutz and other executives think the which could get a different if it goes to market, would do to burnish the Cadillac image as a leader in the luxury market. If GM the car the green light, it wouldn’t hit the until 2014.

Cadillac Electric Cars

Appealing to Wealthy Green It’s like a BMW Z8. You do it for the brand, James N. Hall, principal of Analytics, a Detroit-area consultancy. they could probably get to $7,000 more in price the Volt will.

There has heated debate within GM whether the idea should be GM has done a lot of research on luxury and hybrids, according to one source who on the project. The company concluded traditional luxury buyers care much about or electric vehicles.

But one contingent within GM argues researchers were talking to the kind of consumer. Toyota’s owners make an average of $100,000 a year, so they afford something pricier a $25,000 Prius, the reasoning

At the same time, GM decided to a plug-in version of a Buick SUV the car itself did poorly in consumer

If GM builds the electric Caddy, it help it appeal to the wealthy crowd, says Hall. an argument that says the should have been a all along, he says. Many buyers would have a Lexus hybrid, but there one.

Soon, there will be: The HS 250h is being launched month.

Cadillac Electric Cars
Cadillac Electric Cars
Cadillac Electric Cars
Cadillac Electric Cars
Cadillac Electric Cars
Cadillac Electric Cars

Interesting articles

Other articles of the category "Cadillac":

Our partners
Follow us
Contact us
Our contacts


About this site

For all questions about advertising, please contact listed on the site.

Catalog ALL Electric Cars and hybrid/ News and Information about Electric Car and Electric Vehicle Technologies, batteries for vehicle catalog with specifications, pictures, ratings, reviews and discusssions about Electric and Hybrid cars - Green energy