Detroit takes on Tesla Motors with an electric Cadillac Quartz

21 Фев 2014 | Author: | Комментарии к записи Detroit takes on Tesla Motors with an electric Cadillac Quartz отключены
Cadillac Electric Cars

Detroit takes on Tesla with an electric Cadillac

climate change is optional. Woody

There are more and ways for the global elite to use green as an excuse to splurge on

Since Tesla Motors production of its Model S sports last year, the Silicon automaker has dominated the luxury market. basically because the consists of one carthe Model S. were two until investors the plug on Fisker Automotive .)

Now Detroit is jumping into the with the Cadillac ELR, a plug-in electric hybrid coupe that goes on in January. General Motors has taken the electric drive that powers the more Chevrolet Volt and transplanted it the higher-performance ELR, adding high tech gizmos adaptive cruise control, collision alert and LED headlights.

Not Cadillac’s marketing for the car isn’t on saving the planet.

“The electric drive is the luxury attributethe absolute of the driving experience, the quietness of the experience, the acceleration,” Pamela General Motors’ executive engineer for electrified vehicles, Quartz when she was in San Francisco week to unveil the ELR. people won’t care the green thing but will like the driving experience. they’ll start to notice not having to go to the gas station anymore.”

Fletcher took great to avoid positioning Cadillac as a competitor to Tesla. Regardless, will soon have to with other high-end like Audi, BMW and Mercedes, are all vying for a relatively small of well-heeled buyers. High-performance cars are one more way for them to themselves with a next-generation symbolsimilar to when they all into V-8 engines.

BMW plans to start selling its i3 sedan in 2014, as does which is launching its B Class powered by a Tesla electric system.

The Cadillac ELR isn’t to scare Tesla chief Elon Musk. The car shares the S’s fashion-forward design and cabin (barring the Model 17-inch iPad-like video But Cadillac has a major weakness: it lasts for about 35 miles or so on charge before its small engine kicks in to recharge it.

That compares to the Tesla’s 265 on battery charge.

As for the ELR’s price, Cadillac hasn’t specifics but expect it to be comparable to a S. But when you’re in the market for an luxury good, price is the chief concern.


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