From Converj to ELR The Evolution of Cadillac ELR Design FastLane

15 мая 2014 | Author: | Комментарии к записи From Converj to ELR The Evolution of Cadillac ELR Design FastLane отключены
Cadillac ELR Electric Cars

From Converj to ELR: The of Cadillac ELR Design

Many concepts are just that – that may influence future but do not materialize directly into cars. But Cadillac’s new electrified coupe, the ELR. is a case of a concept car that is now hitting the as a production car.

The 2014 ELR into U.S. showrooms in with a provocative design any car – electric or not. While design is aggressive, taut and its origins are very straightforward, back to a concept car called

The Converj Concept debuted in as a study for how Cadillac could “converge” several aspects the foresaw as potentially desirable for consumers. Converj blended a coupe with a luxury and the progressive appeal of extended electric vehicle technology.

“We saw as a perfect fit, and ultimate of, Cadillac’s Art Science philosophy,” Bob Boniface, Cadillac exterior director.  “While the concept car the propulsion system, the driving of the design was to get the right stance and

Just like the Converj on it is based, the Cadillac ELR has an aggressive, profile that introduces a progressive theme and proportion in design evolution. Its overall is reinforced by a prominent, sweeping accented by 20-inch wheels to the edges of the body.

“Following the positive reaction to Converj, the was simply to get that design into a production context,” said. “That’s precisely the project became – we set the show car in the with the design and engineering and it became the template for developing the car.”

Vertical LED headlamp and taillamp create Cadillac’s signature for the day or night and from the front or – a brand tradition since and hallmark of the Converj. Other details include door hidden in recesses behind the a charge port located on the side front fender and on the side mirrors that green when the battery and go dark when charging is

A flush front fascia and – with active shutters the grille opening – as well as fascia corners, enable air to easily around the car to reduce In the rear, sharp edges and a designed spoiler also airflow. An aggressive rake on the and back glass help to reduce turbulence and drag.


Four colors are available each equally accentuate the design: Black Raven, Silver Metallic, Graphite and Crystal Red. There is the limited-run Saks Fifth Special Edition 2014 ELR is being offered exclusively in Diamond, of which no more 100 copies will be produced.

The 2014 Cadillac ELR dramatic was awarded the 2013 EyesOn Award for Design Excellence for vehicles, while the Converj on which the ELR is based, won the EyesOn for Design Excellence for concept at its 2009 premiere.

Editor s Bob Boniface, director of exterior for Cadillac, was recently recognized by the Free Press in their Automotive Leadership Awards for his in introducing the 2014 Cadillac as well as the new ATS coupe that debut next month at the American International Auto

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