GM Doubles Down on Volt Failure; Sells Only 58 Electric Cadillac ELRs

27 Апр 2014 | Author: | Комментарии к записи GM Doubles Down on Volt Failure; Sells Only 58 Electric Cadillac ELRs отключены
Cadillac Electric Cars

GM Doubles Down on Volt Sells Only 58 Electric ELRs

NLPC ^ | March 10, | Mark Modica

Posted on 9:09:24 AM PDT by jazusamo

General continues to double down on electric vehicles, now offering the ELR, which is a gussied up of the Chevy Volt at twice the The latest Cadillac ELR ad has stirred up a lot of regarding its pro-American capitalism as General Motors spent $100,000 for each of the commercials it ran during the Sochi Olympics.

the commercial garnered much the heavy ad spending resulted in 58 of the tax-subsidized (each affluent gets a $7,500 federal tax Cadillac ELRs being in February, three months the car s launch. The debate about the ELR ad to be omitting the most obvious which is, why is GM wasting shareholder s advertising a car that has no chance of widespread market appeal?

I m sure GM apologists will some explanation for the wasted dollars that resulted in low sales. The same old sources hyped the failed Chevy (sales down over 25% in to only 1,210 sold) can be speculating about the Cadillac of the Volt competing with The same deceptive excuses for the low sales figures for the Volt likely be used for the Cadillac Supply can t keep up with It is too early in the launch.

Maybe we ll even hear of a conspiracy to hurt sales, we did with the Volt.

There is the philosophy that the Cadillac ELR excite people so much they will rush to in droves only to be sold a Cadillac model. Sorry, but doesn t seem to be working Cadillac overall sales down 3% in February, more the total drop of 1% for GM.

It is hard for GM to justify spending so money advertising a vehicle sells in such limited but, like our government, GM has supplied with an abundance of money to do with as they It appears that GM s Washington who supplied the money want the to continue the money-losing quest to green vehicles on the public. The is that consumers do not want the

Cadillac Electric Cars

The politically-inspired management at GM just t seem to get the basic premise building better cars at the value will lead to sales. Spending millions of on ads in an attempt to fool consumers won t Consider that you do not see Tesla heavily on TV ads, but the car sells on its own (along with lots of tax

Unfortunately GM vehicles, particularly the ELR and Chevy Volt, do not have merits to negate the need for ad spending which still can not consumers to purchase the cars.

It was to many of us that a Cadillac of the Chevy Volt, at twice the was not going to be a roaring success and give Tesla a run for the money. I do not why any auto industry pundit say differently unless GM s ad spending is the favorable coverage. The attempt to put costly lipstick on the Cadillac ELR pig not convince motorists to buy the vehicles, nor thousands of dollars in subsidies.

The only thing that GM is by spending millions of marketing in an attempt to deceive the public believing that the Cadillac ELR is a competitor to Tesla is to further management s credibility.


Mark is an NLPC Associate Fellow.

1 on 03/10/2014 9:09:24 AM PDT by jazusamo

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