Is Cadillac’s ELR ad causing richguy backlash?

21 Май 2014 | Author: | Комментарии к записи Is Cadillac’s ELR ad causing richguy backlash? отключены
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Is Cadillac s ELR ad causing rich-guy backlash?

The brilliant TV commercial divides left vs. right

Story Highlights

GM appears to be scoring big with a new Cadillac ad It s about a rich guy who talks about what he sees as setting Americans apart He ends up with his Cadillac ELR


On its face, it’s a commercial that everyone should hate: a rich guy, extolling all his material wealth and urging everyone to take shorter vacations.

Then he climbs in his Cadillac ELR, a plug-in electric car.

But strangely, the ad that General Motors’ Cadillac division blanketed during the Olympics and aired again last night during the Academy Awards is completely compelling. It may be the best TV ad — not just car ad — of the year.

It’s called Poolside and probably just as Cadillac hoped, it’s causing controversy.

The character, played by actor Neal McDonough, walks around his pool and through his post-modern house in a dissertation on why Americans work so hard. For stuff? No, because we’re crazy, driven, hard-working believers. He goes on to talk about what sets America apart, how we went to the moon, stopped going because we got bored but left the rover with the keys in it, because we’re going back.

You work hard, create your own luck and got to believe anything is possible.

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He rips on other countries for taking four weeks of vacation a year and lauds Americans for taking two. That’s why we’re a great country. N’est pas?, he ends with a wink.

The divide over the ad, as one might expect, pits the left vs. the right, Automotive News reports.

On the right, the ad underscores core American values. Some of the left see it as, as the News puts it, American chest thumping at its worst.

On the Huffington Post, Carolyn Gregoire wrote a critique under the headline, Cadillac Made A Commercial About The American Dream, And It’s A Nightmare. She writes: The luxury car company is selling a vision of the American Dream at its worst: Work yourself into the ground, take as little time off as possible, and buy expensive s— (specifically, a 2014 Cadillac ELR).

Even Fox Business’ Neil Cavuto raised questions about whether the ad plays to the notion about the portrayal of the rich as smug and contemptuous of average folks.

The real question surrounding the spot, however, won’t be answered for awhile: Can it spur sales of the ELR?


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