Is Cadillac's ELR ad causing richguy backlash? | Electric Cars and Hybrid Vehicle - Green energy

Is Cadillac’s ELR ad causing richguy backlash?

21 мая 2014 | Author: | Комментарии к записи Is Cadillac’s ELR ad causing richguy backlash? отключены
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Is Cadillac s ELR ad causing rich-guy

The brilliant TV commercial divides vs. right

Story Highlights

GM to be scoring big with a new Cadillac ad It s a rich guy who talks about he sees as setting Americans He ends up with his Cadillac ELR

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On its face, it’s a that everyone should a rich guy, extolling all his wealth and urging everyone to shorter vacations.

Then he climbs in his Cadillac a plug-in electric car.

But the ad that General Motors’ division blanketed during the and aired again last during the Academy Awards is compelling. It may be the best TV ad — not car ad — of the year.


It’s called Poolside and just as Cadillac hoped, causing controversy.

The character, by actor Neal McDonough, around his pool and through his house in a dissertation on why Americans so hard. For stuff? No, because crazy, driven, hard-working He goes on to talk about sets America apart, how we to the moon, stopped going we got bored but left the rover the keys in it, because we’re back.

You work hard, create own luck and got to believe anything is

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He rips on other countries for four weeks of vacation a and lauds Americans for taking That’s why we’re a great N’est pas?, he ends a wink.

The divide over the ad, as one expect, pits the left vs. the Automotive News reports.

On the the ad underscores core American Some of the left see it as, as the News it, American chest thumping at its

On the Huffington Post, Carolyn wrote a critique under the Cadillac Made A Commercial The American Dream, And It’s A She writes: The luxury car company is a vision of the American Dream at its Work yourself into the take as little time off as and buy expensive s— (specifically, a Cadillac ELR).

Even Fox Business’ Neil raised questions about the ad plays to the notion about the of the rich as smug and contemptuous of folks.

The real question the spot, however, won’t be for awhile: Can it spur sales of the

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