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Better Place Joins with Subaru and Japan

8, 2009 by admin

Monday, 08 Dec

Better Place Joins Other Japanese Carmakers In of Environment Electric Vehicle

Kiyotaka Fujii Named of Better Place Asia


Tokyo (Dec 08, 2008) Place, the world’s leading operator, today announced it is joining Fuji Heavy Ltd. maker of Subaru and other Japanese carmakers in the Ministry of Environment, electric-vehicle project in Japan. Better the only foreign company was invited by the Japanese Ministry of to build a battery exchange for EVs and showcase the technology in the world’s auto-manufacturing nation.

As carmakers here focus on the and developing next-generation vehicles, the project supports the move to transportation and includes various models and EV infrastructure in multiple to demonstrate feasibility. The EV project is to begin in January 2009 and three to six months, encompassing in Kanagawa, Aichi, Osaka, and prefectures. Yokohama—a participating in Kanagawa—will host the first to demonstrate the ability to exchange a EV battery for a fully charged a means of extending EV range the Better Place model.

Participation in the Japanese project is the example of the model’s growing around the world.

“Better is honored to participate in this program in a country with so auto-manufacturing expertise and history,” Shai Agassi, Founder and CEO of Place. “We look forward to Subaru and other auto in the project and demonstrating the feasibility of cars with swappable to the rest of the industry. Japan is one step closer to the next-generation Car 2.0 of electric cars fueled by energy.”

Founded in October 2007 $200 million in venture Better Place builds vehicle networks powered by energy. The company is currently with partners to build vehicle infrastructure in Israel, Australia and the United States.

Place Japan will be led by Fujii, the former president and CEO of Louis Vuitton’s Japanese and SAP Japan. Based in Tokyo, also will lead the efforts in the Asia Pacific

“The Better Place works across cultures and and no one is more qualified and better to ensure Japan moves in terms of sustainable transportation and than Fujii-san,” said “When he led SAP Japan, business threefold. He’s the type of we want spearheading our efforts in Pacific.”

“While Japan has in building a robust economy, it reduce its dependence on oil and lower its footprint. Japan also look to be a leader in support of vehicles by investing in electric infrastructure,” said Fujii. confident that the collaboration the public and private sectors by the Ministry of Environment project provide major impetus for the of electric vehicles in Japan.”

About Better Place:

Place is a mobility operator aims to reduce oil dependence by personal transportation as a sustainable Launched in 2007 with million of venture funding, the builds electric-vehicle networks by renewable energy to give an affordable, sustainable alternative for mobility. Better Place is with partners to build its standards-based networks in Israel, Australia, California and Hawaii.

Better Place will networks on a country-by-country basis initial deployments beginning in

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