GM aims to grab attention with revamped Chevrolet Malibu

30 Мар 2014 | Author: | Комментарии к записи GM aims to grab attention with revamped Chevrolet Malibu отключены
Chevrolet Malibu Electric Cars

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Sedan was in competitive midsize segment technology is added Stop-start, changes give substantial gas boost

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At age 50, the Malibu is having a midlife

But General Motors hopes to direction with a quick and an emotional new marketing campaign, all at giving the Malibu a fighting in the cutthroat midsize sedan


The 2014 Malibu is now reaching Production started a few weeks ago at in Fairfax, Kan. and Detroit-Hamtramck.

The upgrades, which include first use of stop-start engine come about a year Malibu’s total redesign quickly sputtered against leader Toyota Camry and well behind the Honda Nissan Altima and Ford Sales of the Malibu fell 14% for the nine months of 2013, heavy incentives.

In that Malibu sales totaled fewer than half sales (318,990) and more 70,000 lower than sales.

We recognize that we to be our best to grow our brand, to our share. That’s the point of the new We had a great product, but we needed to it better, said Chris Chevrolet’s head of U.S.

Industry observers blamed slow start on a lengthy, rollout of the redesigned 2013 models, which started in 2012, and a tepid marketing

GM is introducing two new options — a 2.5-liter, four-cylinder and a 2-liter, turbocharged engine — at the same time. The 2014 Malibu starts at

Perry said GM is willing to gears quickly when a new needs a mid-cycle boost.

something you wouldn’t have from General Motors, honestly: that 18 months it, we recognized that we needed to up our and that’s what we did, he

The automaker also showed off two new TV ads for the featuring sentimental family and a new tagline — The car for the richest guys on They will start this week, with buying significant time the Major League Baseball

To get consumers’ attention, Perry the automaker is promoting the upgraded the way it would treat an all-new He said the Malibu media buy is than Chevrolet’s campaign for the but smaller than what it is on the 2014 Chevrolet Silverado.

Chevrolet Malibu Electric Cars

Among the changes for 2014:

• texting. The new Malibu uses Siri voice-recognition technology enables drivers to send messages by speaking rather typing on their iPhones. The was introduced in Chevy’s Spark

• A stop-start system. The system the engine off when the vehicle to long stops and instantly it on when the driver releases the Chevy says it is good for a 14% in city gas mileage.

Malibu engineer Todd Pawlik his team worked to make the experience unnoticeable for drivers: If seamless, it’s not even to them. It’s just a fuel economy vehicle.

• Better gas mileage. The standard four-cylinder engine gets 36 per gallon on the highway and 25 mpg. in the up 2 mpg. and 3 mpg, respectively, to a new variable valve intake and changes to the six-speed automatic.

the better mileage, Chevrolet the premium, extra-cost Malibu Eco with GM’s mild-hybrid technology.

• Styling updates. The gets a new grille and front And the interior got updates for a simpler, but upscale look.

• Chassis The suspension has been tweaked for ride and handling.

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Chevrolet Malibu Electric Cars
Chevrolet Malibu Electric Cars
Chevrolet Malibu Electric Cars
Chevrolet Malibu Electric Cars
Chevrolet Malibu Electric Cars
Chevrolet Malibu Electric Cars

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