Citroen DS5 It’s like nothing else Motoring NZ Herald News

21 мая 2014 | Author: | Комментарии к записи Citroen DS5 It’s like nothing else Motoring NZ Herald News отключены
CITROEN DS5 Electric Cars

Citroen DS5: It’s nothing else

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says the diesel-electric DS5 marks the of a new era in car design and technology. Photo /

Citroen is using ground-breaking that allows parts of pictures to move to promote its new DS5.

And the background music for the is a song by American shock-rocker Manson.

The DS5, a full-sized with a hybrid powertrain all four wheels, will go on in New Zealand around the middle of year.

Citroen describes the advertising — unused by vehicle to date — as cutting

British communications director Raven said: The new DS5 is an attention-grabbing and we wanted to convey that in an and innovative way.

The cinemagraph provides the perfect opportunity to the car in a new medium.

This is creative at its best, breaking new ground in how can be presented.


It’s a fun exploration of the format for but in time this could be how all new are experienced online.

The still of the DS5 contain elements that and are dubbed cinemagraphs.

Made by New York-based Jamie Beck and graphics artist Kevin the cinemagraphs use the animated gif file to combine the composition of still with the movement of film.

At glance the image appears as Then the movement reveals injecting a whisper of dynamism each shot.

CITROEN DS5 Electric Cars

The Citroen DS5 cinemagraphs were by a British team of photographer Lipman and design agency Creative.

The promotion features the Marilyn Manson song Buzz-Buzz Ziggety-Zag being by a full orchestra with the Change Era to emphasise that the DS5 is like no other car and marks the of a new era in car design and technology.

The higher-riding DS5 is to be the quirkiest of a revamped DS range, so far in New Zealand by the DS3.

The body shape is somewhere a station wagon and a hatchback. The car is 4.52 metres long, 20cm shorter than the Mondeo.

Chrome strips from the headlights to the windscreen, a defined shoulder line and arches complete the sporty The rear has a pair of large exhausts and stylish wraparound lights.

The funky design inside, with futuristic pilot-style toggle switches and a head-up display, and a panoramic roof.

The powertrain is a HYbrid4 diesel-electric that’s set to debut in the Peugeot — the model on which the DS5 is — and power Peugeot’s new 508

A 121kW 2-litre HDi engine the front wheels, while a electric motor turns the The 149kW output should the DS5 a zero to 100km/h sprint of under nine seconds. claims a CO2 exhaust emissions for the car of 99 grams per kilometre.

CITROEN DS5 Electric Cars
CITROEN DS5 Electric Cars
CITROEN DS5 Electric Cars
CITROEN DS5 Electric Cars
CITROEN DS5 Electric Cars

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