California Schemin’ Fiat Gets Creative For Launch of 500e Forbes

7 Июн 2014 | Author: | Комментарии к записи California Schemin’ Fiat Gets Creative For Launch of 500e Forbes отключены
Fiat 500e Electric Cars

California Schemin’: Fiat Creative For Launch of 500e

As of the grand prize of the “Jonesin’ for a 500e” photo contest, will receive surf from professional surfer Cope. (Photo credit: McEwen)

Fiat dealers in are about to benefit from a whammy: the appearance of the new Fiat in their “studios,” a timely of the vehicle with hip Jones that includes surfing for a contest winner, and the appearance of the new 500L right behind it.

Any of jolt for electric-vehicle sales be welcome by their advocates, and the new Fiat now reaching dealer in California may be the right candidate in the place to provide it. Reviewers are it a fun ride regardless of its propulsion and Fiat’s innovative $199-a-month offer on the 500e should it attractive to some mainstream who previously wouldn’t have an all-electric vehicle.

And of course it’ll be fun to look at. and design were not sacrificed to the ‘e’ to market,” Casey Hurbis, of brand communications for Fiat America, told me. “It’s got iconic Italian style and the feel and design of the 500, sacrificing anything.” In fact, the is nearly identical to the standard he said, “except for front- and honeycomb grilles and some

Still, none of the enthusiasm for the can hide the fact that EVs anathema to many, an acquired for a few and environmental red meat for a handful.

In fact, even Fiat CEO Marchionne recently complained the reality that “for 500 electric that we produce, after all the subsidies, we will about 10,000 bucks a according to the Detroit Free And he knocked governments, including the administration, for leaning dangerously on by “rushing precipitously into electric vehicles as the only solution.”

Hurbis acknowledged the but noted that “at the end of the day, all that being said, certainly a … demand” for EVs. market segment is growing, and manufacturers are coming to the marketplace. For us, the is to take [the 500e] and it from the others.”

In that Fiat 500e has some beyond appealing styling and the deal. Its 87-mile single-charge EPA-rated, is at the top of the range for electric except for the Tesla Model S, stickers for more than the $32,500 list price of the (before government tax credits).

And Fiat has come up with a program with Enterprise it calls it calls ePass, entitles buyers of the 500e to use vehicles for up to 12 days a year for with loaners to include the Fiat 500, new Fiat Dodge Dart and Chrysler

The necessity for such a program is an concession by any EV maker on behalf of the electric-car segment because it away the argument that cars can be truly mainstream at this point. But it sure is to come in handy in selling a 500e to someone who’s about the car, the technology and its chops but wants to be able to to the next major city and count on making it there the current paucity of EV charging just about everywhere so

Fiat 500e Electric Cars

“Our thinking was that is addressing just another in the shopping process,” Hurbis “If your grandma lives in Los but you live in San Diego” ePass is than “making alternative for transportation. We’re trying to [500e purchase] more and overcome any barriers to entry.”

believes that the imminent of the new Fiat 500L — about two longer and six inches wider the 500 with an all-new 160hp — will quickly widen rather narrow nationwide and quiet grumbling from U.S. Fiat dealers who been craving a broader than just various of the regular 500.

“And for studios especially it couldn’t be a exciting time,” he said.

And back in California, Fiat’s new for a Fiat 500e” promotion Jones Soda took once the two brands realized Fiat was planning to roll out its new 500e this spring at the time that Jones was to launch distribution of its new Natural Soda in California.

The promotion is a contest featuring the new all-electric of the Fiat 500 and the lighter-calorie, reduced-sugar of new sodas introduced by one of the original brands. They’ll be seeking of photos of any Fiat 500 model via media, partnering in sampling Jones Soda and providing at the 500e at California surfing and other showcases, and even away Natural Jones to to Fiat showrooms in the state.

The winner of the photo contest receive surfing lessons professional surfer Brianna a Fiat 500 (or 500e if a California and his or her winning photo on a run of Natural Soda in 2014. Jones, of has long been known for photos of its customers on its bottle

Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars

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