Fiat sets lowball lease to push 500e UTSanDiego com

16 Июн 2014 | Author: | Комментарии к записи Fiat sets lowball lease to push 500e UTSanDiego com отключены
Fiat 500e Electric Cars


199 per month – same price as with gasoline engine

The is a technology statement for Fiat, Chrysler-Fiat CEO Sergio Marchionne.


To make its 500e more appealing to shoppers, will offer the car for the same lease payment as the base 500 a gasoline engine.

Consumers may the $32,500 electric for $199 per with $999 down, the as a $16,000 base Fiat 500 Both leases are for three

And to help dealers cut floorplanning Fiat electrics in California – the state in which they be sold initially – will be at two central lots. When sell one, the car will be the same day to their dealership.

The Fiat 500e subcompact, has a range of 87 miles, will go on in Fiat’s 25 California dealerships month.

Chrysler-Fiat CEO Sergio said the automaker would money on each 500e it but said the car was a technology statement for It also allows the company to with California’s Zero-Emissions-Vehicle

Although Marchionne said in that the 500e would not be aggressively and sales would be the $199 per month leasing and other planned marketing may point in a different direction.

As of the 500e’s rollout, Fiat has lunchtime drives at up to 30 large – such as Google Inc. – subsidize employees’ purchase of vehicles. Fiat will lunch during the events, Tim Kuniskis, head of the Fiat in North America.

Kuniskis that the 500e was developed at a when the Nissan Leaf was the electric on the market.

But we all know looking out into the that (segment) goes one car selling nothing to 18 cars 100,000 cars. Everybody’s to have a car in that space. going to be a very crowded Kuniskis said.

The marketing for the 500e will follow the model used for the Fiat emphasizing personalization and overcoming the that keep people buying electric cars, said.

Why don’t electric sell today? If you’re a it’s pretty simple: complexity, range and infrastructure, said. We try to take on each one of

Fiat 500e Electric Cars

The Fiat 500e will with a bevy of factory, and private rebates. Federal and incentives subtract $9,500 its $32,500 sticker, and California an additional rebate of $2,500.

on where consumers live and buyers can qualify for additional of up to $5,000, Kuniskis said.

To down dealer costs, will store 500es in one of two distribution points, in either or southern California, Kuniskis

The dealers don’t want to a large number of $32,000 because it jams up their and it cuts down on the other that they can stock, said.

So they’re going to stock two or at their dealerships for test and we’re going to keep all of the in distribution centers.

Each will install four stations to keep its small of testers ready for customers.

said the 500e eventually be offered outside California, but the economics, it won’t be pushed.

I try to sell the required numbers for me to compliance with the emission Marchionne said, and not one more.

Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars
Fiat 500e Electric Cars

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