Ford relaunches Fusion a most important car – USATODAY com

27 Фев 2014 | Author: | Комментарии к записи Ford relaunches Fusion a most important car – USATODAY com отключены
Ford Fusion Electric Cars

by Alisa Priddle, Detroit Press

Mandi Wright, Free Press


The all new 2013 1.6 EcoBoost Ford Fusion be assembled in both Flat and Hermosillo Mexico.

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Today, Ford executives are out across the country for the launch of the important car in its lineup: the 2013 Fusion, which goes on this fall.

The elegant of the new model, new creature comforts and along with five choices, have raised that it can go tire-to-tire with the perennial leaders, the Toyota and Honda Accord. The last Ford had the best-selling car in the U.S. was the Taurus.

Whether Ford the sales crown or not, are profits to be reaped. The car is expected to Ford’s market share, Mark Fields, Ford of the Americas.

Americans buy more midsize than any other segment. In midsize cars accounted for 1 in 5 U.S. sales — 2.3 million — and they are on to reach 2.5 million this according to data from and WardsAuto. Looking ahead, forecasts that 36% of sales all new vehicles hitting the market year will be midsize

There is no more important in the U.S. market, said Robinet, managing director of IHS Consulting in Northville.

To be successful, you to have a strong midsize car or you can up your tent and go home, said. All major players or soon will launch a entry. Honda’s all-new is coming to market at the same as the Fusion.

Chrysler will a new 200 next year.

This year, it’s the segment, with a lot of new product, Haig Stoddard, product with WardsAuto in Southfield. sold 280,536 Camrys August. It is expected to end the year as the top for the 14th time in 15 years.

at Camry’s heels is the Honda with 218,665 sold in the eight months and an all-new going on sale Wednesday.

The Altima is a serious contender 209,592 sales through including the all-new model went on sale in June. year, the Altima outsold the and Nissan has increased production

General Motors introduced the Chevrolet Malibu this including the Eco mild hybrid

The Hyundai Sonata and Kia Optima are upstarts; Kia has doubled sales so far year.

Into the fray Fusion with a fresh look, three gas-engine a gas-electric hybrid and plug-in

Fusion is the styling leader and has a assortment of powertrains, all four-cylinder, said. In technology, the Fusion a new high bar for the segment.

The outgoing is the fourth-best-selling midsize car through at 181,865. Ford is betting its million investment in tooling the Rock plant and preparing to add a shift of 1,200 workers demand will warrant the capacity. Flat Rock augment three shifts of production in Hermosillo, Mexico.

To buzz for the new model, Ford CEO Mulally will be joined by Ryan Seacrest in New York’s Square for an event today to generate Fusion buzz. were sought to hold a cardboard sign over heads for the event.

Fields is in Los where reporters will get first test-drives of the Fusion.

Raj Nair, head of product is in Dearborn, where a huge will be unfurled on the headquarters and employees will be treated to

Designer J Mays is in Miami, he is leading a design panel. Mascarenas, chief technical is on a panel in San Francisco.

Ford Fusion Electric Cars

I can’t how important the Fusion is to Ford, told workers at Flat last week, noting the is growing two times faster the rest of the industry.

Neither nor Mulally would comment on beating Camry is the measure of success.

The Camry is not infallible, said. Both Ford and have added capacity to more midsize cars so would be capable of beating the if the demand is there. But Robinet he thinks Camry will on top for a few more years.

This year, the Camry be unseated, said WardsAuto’s

The segment will remain the for another decade, meaning volumes are up for grabs, Robinet With much more fuel economy standards in midsize cars’ share of the new vehicle market is expected to grow.

More Details: Why launch is so important

â?¢ MIDSIZE CRUCIAL: Almost 1 in 5 U.S. purchases is a midsize car, the segment of the industry. Competition in the has never been stronger.

â?¢ A BIG Ford is betting on the Fusion, 1,200 workers and spending million at the Flat Rock to increase capacity.

â?¢ FUEL Strong sales of the fuel-efficient will help Ford corporate fuel economy

â?¢ GROWING THE COMPANY: Ford to increase market share the new Fusion.

Contact Alisa Priddle:

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Ford Fusion Electric Cars
Ford Fusion Electric Cars
Ford Fusion Electric Cars
Ford Fusion Electric Cars

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