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The First “Green Halo”

When a car company produces a car,” it can transform and transcend an brand or class of vehicles. In era of high-tech eco-friendly automotive the halo has taken a decisively tint. Witness the Toyota which until very has been the single green car of the 21st century.

With the of the Ford Transit Connect unveiled at this week’s Auto Show, Ford may produced the first halo

The small footprint delivery-style which won Truck of the Year at month’s Detroit auto is a proven global success. has sold more than of the combustion engine Transit since coming to market in The size and style of the truck, suited to small businesses and fills a niche that has neglected in the United States.

more importantly, the Transit Electric, as a pure electric is well suited for commercial that travel predictable, routes with frequent driving in urban and suburban and a central location for daily

When you combine the functionality and track record of the Transit platform, with the built-in opportunities for small businesses to the large exterior panels green slogans such as and “100 percent electric,” it for a compelling package.

The Ford Transit Connect also demonstrates the company’s strategy to use existing global and to roll out hybrid and electric in those models as quickly as Ford executives declined to questions from whether the company would introduce a unique nameplate or for a hybrid or electric car—only that nothing has been out.

EV as Small Company Edge

Ford Electric Cars

To bring the Ford Transit Electric to market, Ford Azure Dynamics Corporation for the electric drivetrain system, uses a sizable 600-pound lithium ion battery pack Johnson Controls-Saft. The vehicle has a 75 per hour top speed and can drive up to 80 on a charge—perfectly fine for the needs of a delivery cycle.

We had a chance to the vehicle at the 2010 Chicago Show. Like other vehicles, it provides peppy, and silent acceleration—which is almost for electric-drive vehicles. Azure and are still tuning up the steering, is currently tighter than would like. The prototype s panel and other features need some adjustment, but the is very much on track for later this year. The delivers on what Ford as car-like driving dynamics, with cargo capacity and

Pricing hasn’t been but expect a hefty price considering the size of the lithium ion pack. Businesses willing to from their marketing to demonstrate green-ness will jump on the opportunity, while fleet buyers might be by the cost.

Given the economics, volume will be modest for the couple of years—about 1,000 per year, according to Azure s Ron Iacobell. The Transit Connect will be hitting the market the same time as other cars, most notably the Volt and Nissan Leaf. cars will be grabbing of the headlines.

Meanwhile, the Transit Connect give Ford a big head in the electric commercial fleet It will also be a persuasive that the company can deliver on its plans using winning platforms, key strategic partnerships, and a for cutting-edge green technology.

interest in eco-friendly vehicles than ever among and government fleet operators, the Connect Electric promises to another unique solution for needs, said Gerry Ford fleet marketing

Ford will follow the of the Transit Connect Electric in 2010 with the roll out of the Focus Electric in 2011.

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