Ford turns to Italian cartoons for CMAX Hybrid and Energi advertising …

1 Июн 2014 | Author: | Комментарии к записи Ford turns to Italian cartoons for CMAX Hybrid and Energi advertising … отключены
Ford C-Max Energi

Ford turns to Italian for C-MAX Hybrid and Energi

Ford is positioning the C-MAX and C-MAX Energi as a great to real world problems, by the aid of an Italian cartoon character a back-story of facing and overcoming


“La Linea,” Italian for “the is an Italian cartoon character who is frustrated by obstacles s/he in his world. Ford has enlisted the aid of character in a new series of commercials how the Ford C-MAX Hybrid and Energi solve real-world faced by real-world car owners.

Ford’s C-MAX is popular in and is sold there either gasoline or diesel drive In the U.S. it will be Ford’s to the Toyota Prius, and available either normal hybrid or hybrid drive trains. It is in size to the Prius V with the tall roofline and hatchback makes for an easily accessed cargo area. Additionally it is fuel efficient than the line, and has a lower MSRP. Ford announced the C-MAX has a 100+ MPGe combined fuel efficiency. with a MSRP than the Prius

Back in June the company the C-MAX Hybrid would a 47 MPG fuel efficiency. besting the v by 3 MPG.

“The ‘La Linea’ Hybrid ads are simple, unique that will introduce our all-hybrid line in North to Americans by hand-drawing the vehicle’s and showing how it beats Prius v, in fuel economy,” says VanDyke, director, U.S. Communications, Ford Motor “We also are targeting customers who been sitting on the hybrid by showing how the new C-MAX Hybrid the value, performance and technology previously thought had to be sacrificed for

Ford C-Max Energi

Ford worked with the agency in control of La Linea, to the TV spots had the vintage look and of Cavandoli’s original product. The went so far as to use hand drawn techniques to give the spots an look. The ad campaign launches today, and features TV and digital

Integrated efforts featuring media, print ads and events are to in targeted regions.

This spot focuses on the performance of the line versus other vehicles. The Prius line is panned as slow and wimpy, and while the Prius does well on the highway, it is lacking a bit in the department. The C-MAX Hybrid and Energi both have horsepower than the Toyota V.

The second spot focuses on a issue, which is how do you open the when burdened by a large of cargo while on a shopping With most cars fumbling with holding the while pulling out the keys and drop everything on the ground. The C-MAX has a new feature allowing you to your foot under the and the hatchback automatically opens.

Ford C-Max Energi
Ford C-Max Energi
Ford C-Max Energi
Ford C-Max Energi
Ford C-Max Energi
Ford C-Max Energi
Ford C-Max Energi
Ford C-Max Energi
Ford C-Max Energi

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