Ford Unveils New AllElectric Focus

15 Июн 2014 | Author: | Комментарии к записи Ford Unveils New AllElectric Focus отключены
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Ford Unveils New All-Electric

NEW YORK—The car of the future is here, at according to Ford, which its first all-electric car today glitzy events here in New and in Las Vegas.

Unlike its competitors, will roll out its electric as a new version of an existing model, the Ford Focus. In a further to distinguish itself from the the Focus will be available not as an all-electric car, but also as a a plug-in hybrid, and as a conventional gas vehicle.

At New York’s Altman frenetic dance music up the crowd of auto journalists, car and executives. As the lights dimmed, a announcer directed the audience to their seats. This was no car announcement.

It was automotive theater.

In some analysts suggest a performance is all the product release amounts to. Electric cars are an extremely minor part of the market—only about 2 percent of sold are even hybrids. an all-electric car provides extraordinary economy credits for automakers to comply with nationally fuel efficiency standards, as as boosting a progressive, green-minded image.

Skeptics suggest the Focus is more about those requirements than money.

There wouldn’t be any making electric cars if not for economy regulations, said Bragman senior analyst for IHS Insight. They’re not a moneymaker.

Even if Ford has genuinely plans for its latest cars, it is on enormous obstacles that prevent electric vehicles penetrating the consumer market. Not are electric cars substantially expensive than ordinary gas but the lack of an overall U.S. to charge electric car batteries major anxiety for drivers to drive more than 100 at a time.

But in New York on Friday, the was distinctly triumphant as the company associated with the earliest of the American auto industry aim at capturing a slice of its next

This really is a milestone for Motor Company, proclaimed Ford, the company’s executive of the board and the great-grandson of the automotive Henry Ford. The future has and you are the first to witness it.

Everyone as a fake garage door and a gleaming electric Focus out of the mock-garage (complete with shovel and sled). Ford by the lit-up circle where a might ordinarily pump his But of course, this car had instead a cord connecting the car’s battery to a small charging

Unlike the Nissan Leaf or the Volt—the company’s primary in the electric car market— Ford has to capitalize on the popularity of the Focus rather than produce a new for their all-electric car. The Focus looks almost like its gas predecessor.

Frankly, why mess with that’s great? asked praising the Focus as gorgeous, and attractive.

Rolling out its line of under an established name is of Ford’s tactic to bring cars to the average consumer.

part of an overall strategy of to consolidate brands and model said Jesse Toprak, VP of Trends at TrueCar.com. They’ll money on a few brands and just a few

The Focus is a compact car, the popular variety in the world.

To this the electric vehicle for means just about can sell it just about said Bragman. They’re to build off the Focus name and make it an additional option.

For offering a wide range of options is a matter of catering to consumers’ needs. They build the hybrids, plug-in all-electrics and conventional Fords in one in Wayne, Mich. Depending on this will allow to ramp up production of whichever of electric proves to be the most more easily than if had to separate production locations.

automaker is going for their competency, said Brandon lead powertrain analyst at of PricewaterhouseCoopers, of the electric market. is taking the path that going to offer a bit of everything.

While an all-electric runs on an electric battery charged an at-home charging station, a hybrid switches from an battery to a gas engine once the is depleted, while a hybrid an internal combustion engine an electric propulsion system.

One doesn’t fit all, said Customers have different

But green is far from mainstream. vehicles—hybrids, plug-ins, and all-electrics up only about two percent of the market. Ford Director of Electrification Nancy Gioia’s prediction that market will jump to ten to 25 percent by is not matched by more conservative

We predict sales of 1.4 million annually in 2017, said That’s about one and a half market share.

Two issues prospective buyers: affordability and anxiety. Even with the tax credit buyers can receive for electric, such vehicles cost much more conventional cars.

Cost is a prohibiting factor to make it a business case for consumers, Mason. [Electric cars] are 10 to 15 dollars higher now and mainstream aren’t willing to pay that of premium.

Ford has not yet revealed how the new Focus will be, though let slip a coy remark that it be priced better than the Volt, and competitively with The Volt, a hybrid plug-in, sells for $41,000, while the Leaf, an all-electric, goes for pre-credit.

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And even though drivers can save on gasoline money by electric, George Peterson, of AutoPacific, estimates that it takes something like 12 to pay back the electric price

Unless gasoline goes up to 5 or 6 a gallon, you can’t really decide that it pays said Peterson.

Aside cost, range anxiety the distance a car can drive on a single charge is the major prohibiting of the all-electric vehicle. Though and plug-ins address the range by combining traditional gas engines the electric component, all-electric mainly suit the lifestyle of drivers who have only distances to go.

Though Ford has not their exact efficiency they have said the Focus will be competitive the Nissan Leaf, which about 100 miles on a full

This will remain the until a national infrastructure for charging is built. The owner of an car that runs out of charge on the of the highway can’t exactly a fellow driver to pull up a portable charging station way they might with a cup of

The electric infrastructure still has a way to go in the U.S., said Peterson. are not enough public chargers out to fulfill the requirements of a broad-base for an electric vehicle.

For now at least, adopters of these new electric are likely to be green-minded citizens for affordability is not the main concern.

Is it viewed as a toy by people who want cool, or is it really going to be transportation? asked Bragman, I it’s somewhere in the middle of

AutoPacific’s research shows only 2 to 3 percent of consumers would consider buying an car.

It’s easy to 2000 units of any technology to adopters, said Toprak. The is to sell them to Middle who will buy on financial reasons and not they look cool or for factors.

Of course, looking isn’t exactly a bad thing. decision to unveil the electric at the tech mecca that is the Electronics Show, rather at next week’s North International Auto Show, is a of increasing confluence between the and electronics worlds. The Focus is official car, a two-peat for whose Taurus bore the in 2010.

Ford has also led the way in infotainment with their popular Sync system, lets users control and hear audio text It has been installed in 3 million since its introduction in 2007. just announced their of Sync, called Entune, at CES week.


Ford’s ability to establish as a leaders of technology has been one part of their astonishing since the auto industry’s crisis in 2008. Ford was the one of the Big Three domestic automakers not to bailout money, and recently Toyota both in sales and in preference .

Their tech is two more advanced than any automaker, said Bragman. done a lot of things that been very painful, but done them well, and now starting to reap the rewards.

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