Microsoft vs Google How Ford’s Electric Cars Pushed Hohm Ahead …

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Microsoft vs. Google: How Ford’s Cars Pushed Hohm of PowerMeter

Last Updated Apr 7, 8:30 AM EDT

Microsoft (MFST) has an unconventional way to compete and even rival Google (GOOG) in the and competitive home-energy management include electric cars in the Microsoft’s recently announced with Ford (F) may seem an odd strategy at first glance. all, electric cars have a significant market in the U.S.

But consider this: one vehicle can double home consumption while the vehicle is Imagine what will to the electrical grid in 10 years owners of the estimated 1 million vehicles come home work and try charging their Suddenly, the inclusion of electric in Microsoft’s home-energy management starts to make sense.

Last year Microsoft Hohm, a free Web application to help customers monitor and manage energy use, on the of rival Google’s PowerMeter. since, Microsoft has worked to itself in the home-energy management with continued improvements to the tool. But it wasn’t until branched out into electric that the company has been to set itself apart from the

Under the partnership with the Hohm tool will be in the 2011 all-electric Ford and will monitor a car’s charge and help owners the best time to charge vehicles. Take a day off from go on vacation or decide to leave for work, and Hohm will the car-charging schedule. Hohm will be included in Ford’s battery electric vehicles and hybrid electric vehicles.

a smart move for Microsoft, already has a relationship with Microsoft’s Sync entertainment is installed in some 2 million Lincoln and Mercury vehicles its launch in 2007. Even

The partnership with Ford is which means Microsoft push Hohm into more electric cars.

a primer on Microsoft’s Hohm and PowerMeter:

Both PowerMeter and are free Web tools designed to customers monitor and (ultimately) energy use.

PowerMeter by taking information from a meter installed in your tracking energy consumption and sending the data to a customer’s homepage.

Microsoft Hohm differently. It uses advanced licensed from the Lawrence National Laboratory and the Department of to determine energy use. analytics do the heavy and complex and turn it into useful, information for the user.

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Hohm users can type in a Web ID and zip to see average energy use in their From there, user can down even further by 200 questions — like the footage of your home.

has partnered with nine in the U.S. and Europe that are smart meters.

Microsoft is with four utilities Puget Sound Energy . Energy . Seattle City and Sacramento Municipal Utility — to allow customers to their energy data Hohm for more accurate, information.

Google and PowerMeter have with smart meter Itron .

PowerMeter is now accessible if your utility isn’t a partner. The search engine has partnered with Energy and AlertMe . companies that devices that let users energy usage without from your utility.

of interior of Ford electric video of Microsoft’s Troy discussing the partnership and logo Microsoft .

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