Geely 2010 Beijing Motor Show

11 Июн 2014 | Author: | Комментарии к записи Geely 2010 Beijing Motor Show отключены
Geely Emgrand EC9 Electric Cars

Bruce Newton

Geely Emgrand GT

Best known outside China for its recent purchase of Volvo, Geely revealed another cash splash at the 2010 Beijing motor show yesterday (Friday) when it committed to introducing 25 new models within two years.

And to prove it wasn’t just talk, all 25 — 13 models on-sale or to be launched within 12 months and another 12 within two years — were shown on its massive 3000 m2 stand.

Also on display, were another five prototypes that will be launched further out, as part of 42 new model launches by 2015, all of them springing from five basic ‘technology’ platforms.

The stunning avalanche of new cars will be rolled out under three oddly named sub-brands — GLEagle, Emgrand and Englon — as Geely shoots for massive growth from 2009’s 325,000 sales to two million by 2015.


Emgrand is upmarket, Gleagle is Global Eagle shortened, hinting at its international aspirations while Englon is meant to convey a British nobility.

The Beijing exhibits range from the absurd Emgrand GE (Geely Excellence) — restyled mildly since appearing at last year’s Shanghai show and being upbraided as an obvious Rolls-Royce rip-off — through the cute Gleagle GS (Geely Star) coupe to the Englon SX6 SUV.

At least some of them should make it to Australia, as Geely has signed a deal with WA-based Chinese Automotive Distributors with import expected to start this year.

But none of these new and future models had a formal reveal at Beijing, instead Geely chose to devote its 30 minutes of media spotlight to whipping the rugs off six ‘new energy’ technologies, including a Chevrolet Volt-style ‘range extender’ serial hybrid, a plug-in parallel hybrid, two electric vehicles, a stop-go system and the ‘Intelligent Geely’ mini-car.

These technologies are destined for production at some point, as are a swag of new turbo-diesel and petrol normally-aspirated, turbo and direct injection engines. A new six-speed automatic developed by Geely’s Australian subsidiary DSI has been launched, while it is co-developing a seven-speed dual-clutch transmission.

Geely Emgrand EC9 Electric Cars

This overwhelming display was accompanied by a commitment from RD director Frank Zhao that Geely could assemble this complex jigsaw and deliver it without affecting quality, something that has not been the company’s strong suit.

We are doing everything we can to guarantee the quality can be improved from what we are doing today, Zhao said. Part of the platform strategy is also for that reason. For example, you have 10 door locks designs then you could have 10 different problems.

If you have one, you fix it.

This is not a single question for one person to answer. We as a company have to make every effort to be better otherwise it will be a disaster for everyone.

As a demonstration of Geely’s commitment to quality, Zhao said all future Geely models would attain at least a four star NCAP independent crash test rating, with 80 per cent achieving five stars.

Tell your family and tell your friends, safety first is our number one, said Zhao. We don’t want to build cheap cars, we want to build safe cars with the cost under control.

Speaking of cost, Zhao refused to say where the money was coming from for all this development at the same time as Geely is compiling US1.8 billion to buy Volvo from Ford. Nor would he say what contribution — if any — Volvo expertise would make to Geely’s massive model overhaul.

Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars

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