Geely aims to transform image of Chinese cars The Jakarta Post

18 Мар 2014 | Author: | Комментарии к записи Geely aims to transform image of Chinese cars The Jakarta Post отключены
Geely Emgrand EC9 Electric Cars

Geely aims to transform

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Geely Mobil (GMI), the local subsidiary of biggest private automaker, Automobile Holdings, is determined to the long-held local stigma Chinese cars are frail and of a quality than their European and Japanese counterparts.

a good public image is our greatest obstacle right as many Indonesians automatically Chinese products as being quality,” GMI president director Budi Pramono told The Post on Sunday.

Speaking at the International Motor Show at the Jakarta International Expo in Central Jakarta, Achmad that he was committed to proving the Indonesian public was wrong in perceptions that Geely were inferior to those of brands from all over the

“One way to do that is by showcasing our at IIMS,” he said, adding it was the first time GMI participated in the largest annual motor

“Basically, our parent company to prove that they are about developing the Geely here and that they are in Indonesia,” he said.

GMI was established in 2009 and spent its first dealing with administrative issues, Achmad said.

GMI started its local assembly at the end of 2009 and began selling in Indonesia in April 2010.

“We our products at the beginning in regions Jakarta, such as in Bali and Java, as there were competitors there,” He said.

way, we can more quickley the [domestic automotive] market,” he adding that the first GMI in Jakarta was established in Kemayoran in 2010 after many had been established in other

“Only when we think we penetrated the market deep and many Jakartans became after seeing our cars in regions will we finally Jakarta,” he said.

GMI currently has 18 dealerships across including two in Jakarta and another on

Jl. Fatmawati in South Jakarta.

“We to build two more dealerships year in Banjarmasin, Balikpapan or he said.

Geely Emgrand EC9 Electric Cars

The company also to build its own assembly plant in Bekasi, in West Java.

“It is in the process of land clearing he said, adding that he the plant, which would between US$30 million to $50 would start as soon as and that the plant would assembling all Geely products in

The company unveiled its latest on Friday — the Panda LC Cross — a version of its Panda hatchback, was in Indonesia last November.

most other mini Panda LC’s spare is attached to its rear door, a mini-SUV-like look.

The car’s price for Jakarta is Rp 112 million for the version with no airbags and Rp 120 for the model with airbags. versions have manual

Beside Panda LC Cross, GMI showcases six other models at the Panda, MK sedan, MK2 hatchback, GV5 MPV, Emgrand EC718 sedan and electric Panda EK.

the Panda, the MK and the MK2 were distributed in Achmad said.

The MK and the MK2 are assembled at an Astra International plant in North Jakarta. The Panda and the LC Cross are still imported China.


Achmad said the GV5 was not in Indonesia because “its clearance is too low to handle the country’s bumpy roads”. (mim)

Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars

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