Geely Profile Internationalization R&D Patents

15 Июн 2014 | Author: | Комментарии к записи Geely Profile Internationalization R&D Patents отключены
Geely Emgrand EC9 Electric Cars

Geely Holding Group

China’s biggest private Manufacturer

Geely Holding is a Chinese automotive manufacturing headquartered in Hangzhou, China. It was in 1986 by Li Shufu. Geely is a of automobiles, motorcycles, engines and It sells passenger cars five different brand

One of these brands is Geely Holdings, which is listed on the Kong Stock Exchange 2005.

Geely is China’s biggest car manufacturer

In the first the company produced refrigerators and the motorcycle industry in 1992. years later, Geely with the production of automobiles and the first private automobile enterprise in China.

The company was to increase its sales volume over the last years. to the sales volume, the number of cars increased, too. In Geely produced 200,000 and eight years later, in 483,000 cars were This is an increase of 141 percent.

The biggest market for Geely is China with more 300,000 sold cars in Geely is China’s 10th car manufacturer with a market of nearly four percent. The aim is a production volume of two million until 2015.

The main of Geely are other Chinese car like Brilliance or Cherry.

Strategy: Going out since

The first step towards was made in 2005, when presented its first cars on the Frankfurt Auto Show and one later on the Detroit Auto

Geely first tried to on the UK market, by acquiring the British car Manganese Bronze Holdings in 2006. MBH is well-known for the production of and Geely holds a 51.68 stake of it.

In 2009, Geely acquired the Drivetrain Systems International for a of USD 32.8 mn. This acquisition had the goal to access technology for gearboxes and to help Geely the production of larger and more cars. Drivetrain Systems is the second-largest producer of automatic

It was supplier for Ford and Chrysler and bankruptcy proceedings one month the takeover.

The acquisition of Volvo was the in the history of Geely with a price of USD 1.8 bn

To establish themselves on the market, Geely acquired the car manufacturer Volvo in 2010 for a cost of USD 1.8 bn. At that time, was part of the American company Motors. With the acquisition of Geely also wanted to its image as producer of eco-friendly and cars. Therefore, the two companies a Technology Transfer Agreement, included the building of a research R D in Gothenburg.

This center will 200 people and shall help to improve its product quality in the years.

R D and Intellectual Property: and save Cars

Geely Emgrand EC9 Electric Cars

In the development of new Geely focuses on eco-friendliness and The model Emgrand EC7 was the first car that got a four star from Euro-NCAP and the engine is one of the most efficient engines with a power output of per liter.

Furthermore, Geely a lot of money in the education of young In the last years, it supported for the Beijing Geely University, University Sanya College and Automotive Technician School. employs more than engineers and technicians, working in its R D

The following graphics represent patent and utility model While the first two graphs the distribution over years and countries, the last two graphs the distribution across technology

The main difference between a and an utility model is the durability and the of protection. Patents are protected for years, while utility are only protected for ten years. an utility model can be described as a form of patent.

The first shows the development of intellectual rights from 2000 to From 2000 to 2004, had no patent or utility model From 2005 on, Geely to apply for its first patents and in the years there was a constant in the number of applications. In 2010, filed for more than intellectual property applications.

The chart also indicates the utility models outweigh applications.

The following chart the geographical distribution of patent and model applications. As in the chart the applications increased rapidly in the years. It is also visible the geographical distribution of Geely’s property rights is centered China. This indicates China is still the most market for Geely.

There only a small number of in other countries or areas.

The two charts illustrate that the R D of Geely focuses on the transportation where the company filed of its patent and utility model The other sectors like elements, analysis, measurement and technology are almost evenly with around 200 applications. is also a high number of in the sector others.

This reflects the fact Geely operates in multiple

Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars

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