Geely to enter UK market by late 2012 New and Used Car Reviews …

27 Май 2014 | Author: | Комментарии к записи Geely to enter UK market by late 2012 New and Used Car Reviews … отключены
Geely Emgrand EC9 Electric Cars

Geely to enter UK market by late 2012


Chinese automakers have had their sights on the European market for several years now. As of late, these automakers have increasingly been in the news and for some, the dream seems close to becoming a reality.

Geely is one of those automakers. Despite some reportedly serious financial problems encountered a couple of years ago, it has announced that it plans on entering the UK market before the end of 2012.

The distributor there will be Manganese Bronze Holdings, the British company that manufactures the iconic black London taxi cab. Geely has had a stake in Manganese Bronze since 2007, and the two companies will share the same headquarters in Coventry, England.

The first Geely sold in the UK will be the Emgrand EC7. This medium-sized sedan was one of the two Chinese car that earned a four-star crash test rating during the EuroNCAP’s last test round. It will be sold as a four-door sedan and a five-door hatchback.

Buyers will be able to choose between two four-cylinder gasoline-powered engines, a 1.5 and a 1.8. Both engines comply with the Euro 5 emission norms and are covered by the same five-year, 100,000 mile warranty that applies to the rest of the car.

Geely was vague about the pricing, saying only that the Emgrand EC7 will be well equipped and will start around £10,000 (about $15,600).

Geely Emgrand EC9 Electric Cars

The Chinese automaker is initially going sell the Emgrand EC7 through a dealer network that it is currently under development. It hopes to have between 30 and 40 dealers open for business by late 2012. Interestingly enough, Geely said in a press release that some of the applications it has received have come from former Rover dealers.

At its launch, the Emgrand EC7 will be the only Geely sold in Europe, but the company has plans for more.

Geely has a comprehensive range of models well suited to European requirements. We will be aiming to widen our range just as quickly as possible, probably at least a new model range every year for the next four to five years , said Matthew Cheyne, the Market Development Director for Geely Auto UK.

The Chinese automaker also has plans to sell its cars in Italy and has recently inked a deal with an imported called Unico Esemplare. The two companies are expected to reveal more information about their plans for the Italian market during the Bologna Auto Show, which opened its doors last Saturday.

Geely is confident that the Emgrand EC7 will have no problems finding buyers in Europe. We are all aware of the success that the Korean brands, Kia and Hyundai have had in the UK and we can work with Geely to achieve similar success in the future , said John Russel, the Chief Executive Officer of Manganese Bronze Holdings.

Geely Emgrand EC9 Electric Cars
Geely Emgrand EC9 Electric Cars

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