BMW SAP drive research on connected car services GreenBiz com

9 Мар 2014 | Author: | Комментарии к записи BMW SAP drive research on connected car services GreenBiz com отключены
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BMW, SAP drive research on car services

Ask a city official or to name one of the most promising city applications, and invariably will point to intelligent services that help traffic while creating new streams for the municipality.

The green of smarter driving may be more to quantify precisely, but they be just as compelling.

By adding wireless capabilities, location and the power of cloud-delivered Big Data to its vehicles, for example, Ford is cost-effective first responder and solutions into underserved What s more, these car technologies will be critical for more widespread adoption of vehicles. as well as for enabling vehicles that boost services without requiring intervention.

By 2015, nearly 20 percent of all the sold worldwide will embedded connectivity features, to research (PDF) by London-based association GSMA and research SBD. A much higher close to half will be via either in-board systems or the firm noted. The revenue in-vehicle services such as information, call center or entertainment could reach billion by that timeframe.

BMW s approach

Every notable automaker Audi to General Motors to aspires for a piece of those and navigation service providers OnStar are evolving their accordingly. Luxury car company BMW has particularly aggressive with its services portfolio, a series of maintenance, navigation, safety and applications that it is using to the value of its vehicles.

The objective is to around 5 million BMW cars up worldwide via ConnectedDrive with the of the built-in SIM card by the year notes BMW in its background information the service. This shift in makes BMW the first carmaker to commit itself to the goal of blanket connectivity.

One of BMW s latest partners in this is SAP, which revealed in February that it has helped BMW prototypes for two services: one that can drivers navigate vehicles to parking spaces more and another that can be used to and deliver promotional offers for such as fuel or food to based on their actual route.

What SAP provides is the platform that hosts and such services to vehicles, Gil Perez, senior vice of sustainable industries and general of connected vehicles at SAP. The car can access this catalog of to offer via their cars, as of an in-car dashboard or smartphone, he


For example, parking garages or authorities in certain regions be able to offer availability Or a gas station along the driver s might be able to offer a fueling option or even a on per-gallon pricing. In both drivers would be able to opt in to services.

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We take care of the providers and the job of helping list information in the marketplace, Perez We take care of the technical

The future of connected driving

will next-generation connected become reality rather prototype? What will up being the so-called killer

Right now, this project is characterized as a research and who knows when, or if, these applications will see the light of day But the pilot points to a future in connected driving isn t just better music to cruise by, but smart technologies that urban traffic congestion, fuel consumption and address behaviors that could everyday vehicles far more

The video below depicts hypothetical usage scenarios:

photo via BMW

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