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General Motors Wants to Learn from Tesla Motherboard

19 Апр 2014 | Author: | Комментарии к записи General Motors Wants to Learn from Tesla Motherboard отключены
General Motors EV1

Meghan Neal

Touchscreen in the Tesla Model S, via Wikimedia

Here s a peak into the of the car industry. On the same day Motor historically filed for Chapter 9 Bloomberg News reported General Motors is assembling a to study the Tesla Model S.

If the Detroit-based carmaker represents the of the auto industry, Tesla is the and GM wants to be on the other side of equation. “History is littered big companies that ignored that was coming their way you didn’t know where you be disrupted, GM s Vice Chairman Girsky told Bloomberg .

What Girsky failed to add is General Motors is one of those big A tour through the automaker’s history shows it ignored the innovations more than


When Japanese cars threatening American sales more-efficient manufacturing, GM set up a partnership Toyota to study its innovative just like it’s out to do now with Elon Musk s upstart that could.

The research went nowhere, pointed out. In fact, in a irony, the factory site for partnership program is now churning out cars.

Then in the 90s, GM spent developing its first electric the EV1, in response to a California mandate. It soon killed the EV1 because it wasn t profitable.

We all what happened next: GM bankrupt in 2009, and the government it out for $50 billion.

That’s when Dan took over as CEO, and he is the one the charge to study Tesla As Bloomberg reported, Akerson even liked GM cars, and the company s stuck-in-the-mud business

Akerson appears determined not to history by writing Tesla In the old days, they would’ve ‘It’s a bunch of laptop and don’t worry about it and blah, blah,’” Girsky explaining the CEO s perspective. I don’t if the Model S is going to work or not

All I know is if we ignore it and say it’s a of laptop batteries, then on us.

General Motors EV1

No matter how good intentions it s near-impossible to transform a corporation as old, and connected as General To put it in perspective a bit, GM sold 2.5 cars in the second quarter. Tesla s goal was to sell The big automakers aren t exactly in mode yet.

They are to get nervous though. Tesla s futuristic design has been for 10 years, and only now is starting to be seriously. That s because talks, and the Model S is starting to cut into profits. Even at twice the price, the battery-powered car GM s plug-in hybrid, the Chevrolet

It recently was reviewed as the best car made, and its share price has tripled this year.

s success story has been to Apple s introduction of the iPhone. As as it arrived, although it was too expensive and to be considered more than a product for most people, you had an this was the future of the industry. In when GM first began the Volt, the concept car was called the

As a recent blog post on put it, The benefit of being the new guy on the block is you get to be you want. Tesla, like at the time, has the benefit of being small, and nimble. GM on the other enjoying a post-bailout stability, isn t to rock the boat.

After filed for bankruptcy yesterday, GM in a statement yesterday that it this moment can be a clean for the city. A clean slate is it will need too, or its into Tesla will be We ll see if Elon Musk can teach an old car new

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