How Tesla Motors Turned Electric Cars into a Profit Motherboard

28 мая 2014 | Author: | Комментарии к записи How Tesla Motors Turned Electric Cars into a Profit Motherboard отключены
Tesla Motors Electric Cars

Derek Mead

Tesla s grace, the Model S. Via Wikipedia

On Tesla Motors reported it was profitable through the first of the year, which is the first in the electric car maker s history it turned a profit during any period. Now, it is true we re just talking about months of money making years of losses. But Tesla has now the point that many in the auto industry once it never would: electric can make money.

Tesla was way back in 2003, but it wasn t 2008 that it started its Roadster. an electric sports car on the high tech, lightweight chassis of a Lotus Elise. a sporty car around an existing is cheap and makes for a good but the inherent compromises of the carsmall small seats, small it was unlikely to take Tesla to The simple fact is it s hard to a lot of two-seat roadsters, especially you add range anxiety into the

But while plenty of folks Tesla grief for those issues and more, CEO Elon is nothing if not a dude who plays a game. In 2012, Tesla the Model S, a big luxury sedan had everything the roadster lacked a business standpoint. More meant more mass and positioning the car as a luxury ride the top of the range cresting $100k) Tesla can pull in the revenue it with a lower volume.

More importantly, the Model S with one Roadster-beating stat s all-important in electric car adoption. the battery pack available the car a range for 250-plus miles claims 300, the EPA 265). I ve more than a few of them about, and there s no denying it s an attractive car, as you d expect for the But everything aside, the Model S that, in the US, range is still

That s proven in Tesla s own The Model S is offered with different battery packs: an 85 for that 300 mile claimed 60 kw/h for 230 miles, and 40 kw/h for 160 That base model, add-ons, runs $59,900, and says only four of its customers went with setup.


The rest went for more sure, but they also for more range. Overall, the beat its 4,500 unit projection by a few hundred cars the quarter.

Next up, Tesla s a small SUV called the Model X, is shown above. Again, is a more logical money-making than something actually like the Roadster. Here in the US, the is that if you re an automaker who wants to money, you figure out how to get small station wagons, reallyinto the of the country club crowd.

Tesla Motors Electric Cars

Now, if I ve gotten a bit too dorky my apologies. I dig cars, and it s great to see find a modicum of success. But I ll try to sum it all up for Expecting more is an American for better or worse, which a whole lot of people have wanted a car that s limited to 100 before charging when we ve got a full of roads that one day you drive on, especially when many gas-powered cars, you to feel the tank less than you need to empty bladder.

But Tesla, and Musk, have been able to flip on its head. We ve got rangeat least to go a long ways, and the Supercharger network is rolling outalong more luxury and more than a Prius or Volt (or for that matter). And while companies offerings have mixed success.

Tesla is signs it might actually off its mission, despite having manufacturing or sales infrastructure going electric.

So yes, vehicles aren t going to it in the US as glorified, greenwashed golf as efficient as those would be. The is still new, batteries aren t great, and it s all still expensive. But baby steps. are ditching Audis and Jaguars for which means selling cars can be feasible.

It s just not clear how long it take for viable electric to trickle down to the masses.

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Tesla Motors Electric Cars
Tesla Motors Electric Cars

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