If media is being disrupted like the car industry then who is …

24 Апр 2014 | Author: | Комментарии к записи If media is being disrupted like the car industry then who is … отключены
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In an earlier post for I looked at the broad similarities the automotive-manufacturing industry and the media specifically newspapers and how disruption has both in some fairly ways. And that got me thinking: if two industries are roughly equivalent it comes to disruption, then who as the Tesla Motors of media. In words, who has been the most force over the last or so, the one that has forced other companies to question some of the fundamental aspects of their

Whatever you think of Tesla or its Elon Musk (who happens to be working on sending into space ), his company has some long-held beliefs of the car including the idea that car companies always fail, electric power isn t ready for time in the consumer automotive and that car companies can t sell to the consumer (my colleague Katie has a great post on Tesla ).

The most disruptive force in

The idea of picking a media as the Tesla of that industry isn t to a one-to-one equivalent, for what be fairly obvious reasons: for one the car business involves making and expensive physical products that can t be digitized and copied or the way that media content And there s probably no development in new that corresponds directly to s ambitious bet on the long-term value of power (although I would that the use of crowdsourcing comes close).

That said, it s thinking about who has been the innovative company in media the last decade or so, and I think the Post deserves that although there are some to that, which I will get In discussing this with some voted for Twitter or and it s true that they been extremely disruptive most of all, I think, for a of reasons ). But they are still the industry to some extent in they don t compete directly, they may want to.

For me, The Huffington Post is the Tesla of because it is the closest thing to a entity that sprang being, seemingly out of nowhere sui as the saying goes and very forced the industry to question a lot of assumptions. Among those were the following:

No one of any quality write for free: Although and other media companies always taken occasional from readers or experts and run for nothing, the Huffington Post was the to show that you could a substantial media entity on approach, and that in many the quality could match or what newspapers pay for.

Users wouldn t want a aggregator: This was one of the most assumptions, since many themselves are essentially just but there was some scepticism the Huffington Post would be to succeed by running excerpts other news sites. In many readers saw this as a service rather than an to journalism.

A new entity couldn t a large audience: Even the Huffington Post launched and it was that it appealed to many readers, traditional media said it wouldn t be able to with established brand like the New York Times . In its traffic exceeded the Times .

content can t be treated like a Before BuzzFeed, there was the Post, which was the first to that fairly simple (integrating Facebook s open adding sharing buttons and strategies like A/B testing for could increase web readership exponentially.

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A viral-media site couldn t Once it became clear the Huffington Post was not going and that it had developed a large there were those who it would always be a sideshow to either lowest-common-denominator content thoughtless aggregation. In 2012, the won a Pulitzer Prize for investigative

Huffington Post was, but now is

All of this helped The Huffington build what became a organization in a little over years, right under the of the largest and most well-funded entities on the planet. And the value of the was determined by the acquisition offer in from AOL, then of the sprawling AOL-Time Warner something that many saw as a validation of the Huffington approach.

This is also where the come in: For me at least, much of the innovative energy that The Post had seems to be gone. might be because time has on, or because it has been absorbed by a entity and has less freedom to (and a lot more internal ), but it seems as though much of the spirit has gone elsewhere to entities like BuzzFeed, for which shares much of the DNA as the early Huffington Post, via Jonah Peretti .

BuzzFeed has not doubled-down on some of those such as the viral content and the approach, but it is forging new ground as including an attempt to build a model using nothing but advertising or sponsored content. And it has evolved, just as the Huffington did, adding more writing and branching out into and other categories that seen by some as being with its model.

Does all of this make founder Peretti the Elon of media? We ll have to save for a future post. If you have any of own suggestions for who deserves to be the Tesla of media, feel free to add below.

Post and thumbnail courtesy of Flickr users Beale and George Kelly


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