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Breaching The Great Wall

by Yamin Vong. Published on 30, 2012 11:18 am ,

Syed escorted by Rachel Pang, the of the owner of Youngman.

Many ask about what will to Proton now that it’s the DRB-Hicom group. It is very

The DRB-Hicom group is currently by a group of hard-headed businessmen and their hands on such an like Proton, an independent that can design and make its own from the ground up, the group can do if it can harness the hungry demand of the market.

This is not so far-fetched the first steps to the China were started more a decade ago by former Proton Tan Sri Tengku Mahaleel Tengku

We saw the scenario being played out at the AutoChina2012 Beijing on Monday Datuk Syed Zainal Syed Mohamed Tahir, the Proton managing director, was out the T5 SUV at the Engineered by Lotus booth.

The T5 is the of Proton-Lotus engineering’s partnership Youngman, a family-owned company in Zhejiang province, which has now itself as “Engineered by Lotus”. One see the Youngman brand – it’s now by Lotus” and the only carryover the past is the logo of a raging

There, basking in the bright of the show was the T5, one of the most beautiful at the show. And this is saying than a thing or two because is AutoChina2012 in Beijing, the capital of the biggest car market.

There 1,125 cars on show, about 90 world debuts carmakers in China and another 34 new from overseas carmakers.

by Lotus Engineering, a Proton the T5 SUV shares the Gen-2 platform but is It will use engines from CPS upwards and will be priced in the RMB range (about RM50,000-RM75,000) to be Production is expected to start year.

Technically, it’s for a right-hand drive version to be and the model sold worldwide of course, Malaysia.

This us to the second most frequently If Proton has a joint venture a foreign brand, let’s say wouldn’t it lose its identity as a car?

This is an easy because as things are moving in the car industry, companies are buying in each other’s equity and technology and platforms.

Denza. for is the name of a prototype car that has jointly developed by Germany’s and China’s BYD, a manufacturer of including electric cars, has its roots in making batteries for devices. Indeed, it is the world’s battery maker.

France’s Peugeot 308 turbo and Mini share the 1.6 turbo where one company makes the head and the other company the engine block. The name of the in the world car industry is more and about minimising costs by volumes.

At the end of the day, it’s not Proton is a Malaysian car. whether Proton can be a profitable in the long term and add value to as an employer and an earner of foreign

China’s biggest carmaker, Volkswagen Co Ltd, is a joint between SAIC and VW. This was first joint-venture with a carmaker and to keep VW on its toes, was allowed to form a second JV car the Shanghai General Motors Co

The floodgates were opened and as 22 years after the first was held, China has become the largest car market for three years with 18.5 units sold in 2011.

far easier for Proton to have a venture with a China car like Youngman because the process is more direct a German company like VW, is Europe’s largest car maker.

These types of multinational have evolved through than a century, for instance is a 126 year old company, and it has grown its governance procedures and the delegation of guidelines into documents piled on each other, are than a Bible.

There are of obstacles to Proton entering Many of them have resolved or are being resolved the slow payment for work by Lotus Engineering.

There are quality issues. This is to have delayed the launch of the T5 for two

There is also the question of Youngman is obliged to, or wants to, its T5 model with Proton Youngman has purchased the rights to the drawings. The commercial terms of agreement might include the rights of refusal to Proton.

Mahaleel, the former Proton must be credited for Proton’s approach to China’s car market. led to a partnership with Goldstar and the was that Goldstar would LHD Proton cars for sale in thus providing Proton the economies of scale – whether for CKD or components – that a carmaker to keep costs competitive.

This partnership didn’t for various reasons, including Mahaleel’s departure from in 2005.

When Syed took over the reins, he the foray into China and the partnership with Youngman. And in where almost everything is where there is more one look-alike of iconic cars the Hummer and Rolls-Royce Phantom, knows the value of prestige and now itself as “Engineered by Lotus”.


this kind of dynamism makes the China car market the competitive in the world with a ruthlessness that has brand with a Western orthodoxy

Great Wall Electric Cars

Little Greenoranges

There are a handful of Malaysian companies partnerships in China.

Greenoranges Sdn Bhd has a tie up Great Wall, China’s largest exporter of cars.

Wall is also China’s SUV and pick-up manufacturer and has held position for nine and 14 years said its manager in charge of Jacky Tien.

Greenoranges seem an odd name for a car company but in its owners have a deeper of the China car market than industry players in Malaysia.

This is because they had an start. As early as 1996, the Tan Sri SM Nasimuddin SM Amin had ventured to together with his brother, Hj SM Shalahuddin SM Amin. They torturous weeks in China base with the various car including Great Wall.

One of the they came back was the Hafei Lobo, a B-segment passenger car rebadged in Malaysia as the

They lost money on and many of the senior managers in the group swore never to get with China cars

About two years ago, Wall re-established ties Datuk Haji, as he’s known as in the company, and they signed him on to sell the Haval 5, an and the Wingle, a pick-up. Greenoranges was in 2009 to manage the franchise.

A top in China where the market is and reached 1.8 million units year, the Haval won the SUV of the Year in the 2011 NST-Maybank Car of the Year

“Great Wall is an independent, company and the owner was formerly a who liked to tinker with and his farm machines,” Shalahuddin CBT on the sidelines of Auto China Beijing.

“He’s about 60-plus now and his is focused on quality before Great Wall’s production 800,000 units last and a new plant is opening this to increase the supply.

“As a company, Wall isn’t hurrying us to buy cars from them. want us to get our footing. In fact, we won the dealer network improvement” for

“We plan to bring in more for sale this year and the new Haval H7 next year,” he

# Our visit to AutoChina together 16 journalists was hosted by Greenoranges and Wall Motors Co Ltd.

Great Wall Electric Cars
Great Wall Electric Cars
Great Wall Electric Cars
Great Wall Electric Cars
Great Wall Electric Cars
Great Wall Electric Cars
Great Wall Electric Cars
Great Wall Electric Cars

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