The Return Of Detroit Electric Business Insider

20 мая 2014 | Author: | Комментарии к записи The Return Of Detroit Electric Business Insider отключены
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Detroit Electric out of business in 1939, after its edge to internal combustion that no longer needed to be with a hand crank.

As of it’s back, with a plan to have a new electric car off the line by the end of 2014.

The brand was revived in 2008 by Albert the former CEO of Lotus Engineering and Managing Director of Apple’s operations. The plan was to build an car based on the Malaysian Proton and put an electric drive train in a Elise. But nothing happened, to Wired .

Then today, the company it’s back, again, and to create 180 jobs in Michigan by the end of the It is setting up shop in the Fisher in downtown Detroit. Its car will be a edition, 100 percent electric

The new Detroit Electric will be early next month, and its first appearance at the Shanghai Show on April 20. Based on the image Detroit Electric put it will likely be based on Lotus.

Lotus makes especially light cars, so work well as electric The elegance adds cachet and to wealthy buyers, and the added pack doesn’t weigh it too much. (Tesla ‘s model, the Roadster, was based on the Elise.)

But there are reasons to doubt the As Wired points out. the Electric press release is lacking in details about its money is coming from and sort of performance the car will

A 1916 Detroit Electric

But new CEO Don Graunstadt makes up for that of specifics with confidence: are proud to become the fourth car born out of Detroit, and the first to a pure electric sports car Michigan,” he said in the press

The original Detroit Electric in the 1910s, when it was popular women and physicians who wanted a car would start quickly and cranking, according to the Detroit Press .

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As cars with engines became less and more reliable, the slower, electrics were left

The reinvigorated brand will be cars that look different, but the challenge battling more convenient vehicles is the

It’s very hard to and sell electric cars in the After near failure and big cash infusions, Tesla is on the verge of being profitable. is teetering on the brink of bankruptcy. and any will likely come China or Europe.

It’s difficult for large, established there are no more than a of highway-capable electric models on the today, despite years of from GM. Ford, and others the future is electric.

Genevieve vice president of the Electric Transportation Association, a pro-EV acknowledges it’s a big challenge to a new car company.

But, she argues, there are to tweak the conventional business established by the big Detroit players the past decades. Newcomers Tesla, she says, are inventing new to succeed. The industry is headed to she adds so Detroit Electric capitalize on the trend.

The reborn has an ambitious goal cars on the in about 20 months and a tough ahead. But if it can build a car that’s and meets its milestones, it could put electric cars back on

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