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7 Key Points From Global Survey of Potential Electric Car Buyers

11 Апр 2014 | Author: | Комментарии к записи 7 Key Points From Global Survey of Potential Electric Car Buyers отключены
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7 Key Points From Global of Potential Electric Car Buyers

A survey of prospective electric car conducted in 2010 and 2011 significant findings for electric-car worldwide.

Deloitte Touche Ltd.’s (DTTL) Global Industry group surveyed people in 17 countries on 5 continents. Countries include Argentina, Australia, Brazil, Canada, China, Germany, India, Italy, Korea, Spain, Taiwan, the UK and the US.

Among the survey’s most results:

1. Few Willing First in More Developed Nations

The number of first movers are in (59%) and China (50%), just 4% of Japanese said would be among the first The low number of Japanese interested in cars was surprising given total dependence on foreign The percentage of first adopters was less than 10% in France, and Germany.

In the US, the figure was 12%.

2. Gap between Expected Driving and Reality

Over 85% said driving range, charging and cost to charge were or very important.

Although 77% of the US drive less than 50 daily, 77% also said the minimum acceptable driving was at least 200 miles, with 37% a range of 400 miles or more. 80% of customers in Germany, France, and Belgium wanted a minimum of 200-plus miles. Only Motors   ( NASDAQ: TSLA ) a car meeting these range

The cars offered by  Honda  ( HMC ) ,  Nissan  ( NASDAQOTH: NSANY )   Motors  ( NASDAQOTH: MMTOF ) ranges under 100 miles. iMiEV’s range is just 63  YTD through July, of these 3 sold even vehicles.

Honda may be more be interested in hydrogen fuel cars.  Its FCX Clarity has a of 240 miles, but availability is very

3. There is Little Patience for Charging Times

Tolerance for times greater than an was generally low. Only 36% of the and 42% of Americans would accept it. in the countries with the largest of potential first adopters, and China were more with 72% and 70%, respectively charging times of 2 hours or were OK.

According to the 2013 Global EV   published in April by the Clean Ministerial (CMI), the Electric Initiative (EVI), and the International Agency (IEA), Japan had fast charging stations at the end of accounting for 80% of all such stations The US had less than 200, or 3%.

Despite its citizens’ insistence on charging, the Japanese government plans to deploy 5,000 charging stations and 2 million chargers by 2020. The US expects to over 22,000 chargers by but only 350 fast chargers.

Mitsubishi, Nissan and Toyota   ( TM ) are cooperating to expand the fast network in Japan using $1 in government subsidiaries.

The ultimate is 36,000 fast chargers  equal to the number of gas stations

Tesla and Nissan are also building charging stations  for customers  and they dominate the US with a 42% and 46% share, respectively. Leaf’s low price and ample room with the rear up probably account for its success vs. its peers.

Tesla expects its to cover 98% of the US population and parts of by 2015.  Although both are 100 fast chargers, Nissan’s be located at its dealerships and it hasn’t the expected coverage.

4. Bad News for Automakers — Customers Won’t Pay More for an Car

In the US, 65% said they would not pay for an electric car. Except for India and Korea, over of respondents in every country to pay a premium. The greatest number of willing to pay $2,000 or more were in Germany (17%).

5. Won’t Pay over $30,000 for an Car.  Is There Hope for Tesla?


Over 70% of Argentinians, Indians and Turks didn’t to pay more than $20,000. The number of people willing to pay up to were the Chinese—69%. In the US, 78% refused to pay than $30,000.

In the US, five offer BEV’s for less $30,000  after the federal tax Ford,   GM . Honda, Mitsubishi and The Chevy Spark EV is less $20,000 after the tax credit.

Toyota’s RAV4 EV is $42,300—very for a vehicle with a range of 103 miles.  Not surprisingly, it sold well, moving 517 units year to date July.  There are rumors Toyota may pull it off the market.

Toyota will introduce a fuel cell vehicle in for $50K, hopefully with a and features that justify the

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As of July, about 300,000 in the $60,000-plus price range had sold in the US (excluding Tesla’s, performance sports cars and production cars). If Tesla can even 10% of these buyers, its sales would increase by to 50,000 cars. The market increases considerably when are included, and Tesla plans to one next year.

Its intended of a mass-market car in 2015 would enlarge its pool of potential

6. Even High Gas Prices Persuade the Majority to Buy

Only in India, Turkey and the US did at least the people say they would be interested in an electric car if gas prices by less than 10%.

To get 75% of the interested, gas prices would to rise from 56%-112%, in Brazil and the US, where a 24% and 37% increase, would be sufficient.

At the time of the survey, Nov. through May, 2011, the price of gas in the US was $3.65 a gallon  about the same as today.

7. Not Availability of More Efficient Cars Reduced Interest in

If fuel efficiencies in conventional reached 50 mpg, more half the people would interest in electric cars, in France, Germany, Japan, and Turkey.

The bottom line

in Brazil and the US are gas prices close to the where half of their would consider an electric  But, Nissan’s Leaf is the Tesla, despite its limited

More fast chargers are to meet expectations about times, but only Nissan and are building them.

Honda and are hedging their bets hydrogen vehicles.  But an expected price of $50,000, hydrogen car had better deliver. is only leasing its own hydrogen car at a $600/month.

All in all, DTTL that not more than of the people in the 17 countries it surveyed be satisfied with the present of the electric car industry. The only car meeting most people’s expectations is the Tesla Model S but it costs more than as much as most are willing to

Fool contributor Pamela owns shares of Tesla The Motley Fool recommends Motors. The Motley Fool shares of Tesla Motors.

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