Honda Counts on New Fit to Match Great Expectations for Tiny Car

23 мая 2014 | Author: | Комментарии к записи Honda Counts on New Fit to Match Great Expectations for Tiny Car отключены
Honda Fit Electric Cars

Honda Counts on New Fit to Match Expectations for Tiny Car

Posted by Buss on July 23, 2013 PM

Subcompact cars have one of the most vibrant segments of the US industry, but Honda has been left behindsurprisingly so, for a brand made its mark as a small-car Through June, US sales of entry in the segment, the Fit, only about 25,500 putting it in sixth place in a where Nissan’s Versa and Soul were fighting for each with about sales.

Now, however, Honda to be pulling out all the stops in launching a new version of Fit in Japan this and in the United States by next The tiny car will incorporate and a number of big firsts for Honda, stakes on the success of Fit that executives couldn’t have even two years ago.

other things, Fit incorporates aspects of the huge to-do that Honda CEO Takanobu Ito put shortly after he took the job in 2009, which included Honda from the surging closing a widening hybrid-vehicle gap archrival Toyota, and spicing up the stale styling, according to News.


The third-generation Fit bears a strikingly design language for Honda includes a much more stance than the egg-shaped Fit, dramatic creases in the panels, a more tapered and LED taillights that wrap the rear hatch and create a nighttime signature when We wanted a more emotional in the design, Toshinobu Minami, exterior design chief, the publication.

Meanwhile, stung by American reaction to the interior of the new Honda in 2011 as cheap-looking, new interior chief Yoshinori Asahi sure to upgrade the 2015 Fit better materials, a simplified and a striking high-tech center that appears as a blank of black glass when the car operating.

Honda Fit Electric Cars

We aren’t going to take the ‘This is our cost, so make an that matches it,’ told Automotive News. My job is set targets and achieve them low-cost technologies. If you don’t do design quality deteriorates.

I that was the problem with

The new Fit also will represent a big forward in hybrid technology, Honda has slipped badly Toyota, without a hybrid that has caught on in the US. The 2015 Fit feature a new one-motor, dual-clutch drivetrain that Honda will prove competitive Prius c, the smallest member of Prius family.

One more expectation for Fit: as the first version of the car to be manufactured in America, it will help Honda from the still-strong Made in Mexico, Fit also be the first car coming out of Ito’s global vehicle-development strategy.

a lot of hope to pile on top of one new model. executives only hope it Fit.

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