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Honda Electric Cars

Honda President Sees Role for Electric Cars

By Berman · November 30,

Honda President Takanobu Ito a press conference with American journalists at th2011 Motor Show. (Photographs by Berman.)

Honda’s display at the Tokyo Auto Show is of electric car concepts. Earlier week, international journalists given the opportunity to drive its Fit EV pure battery electric So, when given the opportunity to ask a question at yesterday’s press with Honda President Ito at the Tokyo show, I tried to if the company’s man at the top has a vision for electric

I’ll let Mr. Ito speak for himself in unedited transcript of my question and his

In your earlier comments, you the need for Honda to be ahead of competitors on technology, especially and electric. Nissan is projecting to 1.5 million cumulative sales of cars by 2015. What do you of this forecast, and Honda’s to compete with pure vehicles?

First of all, just Nissan is saying it’s to sell some 1.5 million EVs, Honda is not going to say [we are] as well. Instead, our way of is, for us to contribute to sustainable society, we to think about total of Honda vehicles, and thereby our products, contribute to society.

this in mind, compared to the 2000, we need to reduce our CO2 by 2020 by 30 percent. Pure EVs, of course, would be one of trying to reduce CO2. I there is no mistake about

I think the way people use cars is not the across the board in all countries, so I generalize. If you think about the EVs introduced by Honda at this Motor Show, you see that cars are important. I will not that.

But when you consider the performance of the charging times, plus the of batteries, I think pure EVs be best for compact, very cars.

Mr. Ito’s view is pure EV technology is best to very small cars, the Micro-Commuter Concept, demonstrated Tokyo earlier this

I feel confident in saying they could be a fit for very vehicles. That is why last we launched the motorcycle EV. We think we expand on this and for mini-vehicles, an smaller size categorythe car we introduced at the Tokyo Motor which would be well for a pure EV.

Will this be in the United States? This is a Therefore, we are thinking of the Fit EV for the United But for Japan, Europe, and other of Asiaespecially the urban areas, we the smaller category would be an that could be considered, if it be easily charged and has good

In this category, pure EVs be appropriate.


So, we’ll start the very small cars for the battery EVs. But when you about other segmentscompact and large vehiclesin order to to sustainable society, fuel and reduction of CO2, I believe would be the best.

When I say there are different types of Honda has to think about would be best for each of the For example, we have strength in the systema very simple IMA Motor Assist).

Honda Electric Cars

This is one thing that we is fit for this purpose. We think we can the number of sales, and we are preparing the version of the IMA, trying to the performance.

For vehicles in the United say the Accord class, we have to sufficient motor performance. We to further work on this to enough power during the For this, we have to have a dedicated system for the Accord and above.

If you’re talking high-end expensive vehicles, economy is not enough. It also has to be fun to For that we have the SH-AWD new hybrid system primarily to enhancing driving dynamics].

For class of car, there are types of hybrids. We believe we have the technology in our hands, and for the 10 to 20 years, I think in order to CO2, we would have to use different technologies, of which battery cars are one. But I think hybrids will be the

What Gets His Motor

Honda President Takanobu Ito the EV-STER electric car sports at 2011 Tokyo Motor (Photograph: Honda)

In the final of the session, an American journalist up on the idea of Honda adding fun” to its vehiclesa notion was frequently discussed in presentations to in the past few days in Tokyo. The mentioned Honda’s electric car concept on display.

“I love to have an electric car, but I live in an apartment so I’d have to run an extension across my parking lot in order to it,” he said. “[Honda] to have affordable sports that were iconic the world, the CRX, the Integra, those cars that man could afford that ran on gas. Is a car like that on the or does every future car need to have some of advanced powertrain. It seems a gas powertrain might be more to the masses.”

Mr. Ito broke into a smile for the first time in the one-hour delivered his response in Englisha line: “I completely with you.”

Honda Electric Cars

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