Launch Honda Jazz Hybrid TheCarGuysMY

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Honda CR-V Hybrid

Launch: Honda Jazz Hybrid

Posted by Andrew Lee × March 16, 2012 at 1:45 am

The all-new Honda Jazz Hybrid launch in FRIM, Kepong.

Thursday, 15th March, 2012 The Malaysian launch of the highly anticipated Honda Jazz Hybrid happened today in Villa Aromatica in the Forest Research Institute of Malaysia (FRIM), Kepong. The location, obviously chosen for its affinity towards greenery and Honda s focus towards green technology and eco-friendliness is a rather fresh venue for a vehicle launch, despite being off the beaten path.

Naturally Driven: Honda s tagline for the Jazz Hybrid.

The launch proper was slightly delayed due to a prior downpour, but was otherwise classy and relaxed. As the entry road to the venue was  precariously narrow, Honda Malaysia ferried its guests from the main building over to the launch venue, Villa Aromatica, and erected a huge tent over the side of the building to set the unveiling.

The Jazz Hybrid, already given much contention by interested parties over cyberspace lately, is powered by the same technology, engine and motor as the Honda Insight. It s 1.3-litre engine is coupled with an IMA hybrid system, also sharing its similarities with its more sporty cousin, the CR-Z.

Mr. Shingo Nagamine, Large Project Leader of the All-New Jazz Hybrid, Chief Engineer of Honda RD, giving us the low-down on the Jazz Hybrid s development.

The naturally-aspirated variant of the Jazz is targeted towards the young, active and sporty executives who want a practical compact supermini (B-segment) vehicle for frequent urban driving and occasional extra urban cruises. The Hybrid s target market is no different, but it IS a bit more ecologically friendly and fuel-efficient (Euro 3 emissions compliant, claimed 21.3 km/l or 4.69 l/100km, Euro cycle).

Mr. Yoichiro Ueno, confident in beating Toyota in the hybrid game in Malaysia.

Mr. Yoichiro Ueno, Managing Director and Chief Executive Officer of Honda Malaysia said that “[t]he All-New Honda Jazz Hybrid was developed with the concept of ‘Enhancing the fundamental qualities of the vehicle’. With its unique driving characteristics and practical features, the All-New Jazz Hybrid is targeted at eco-conscious individuals who are interested in a compact hybrid that caters to their fun driving and active lifestyle. It is also targeted at independent young professionals who recognize the value of advanced technologies packaged in a clean design. It allows them to strike a balance between fuel efficiency and an enjoyable driving experience.”

The Honda Jazz Hybrid being driven out as a symbolic unveiling. No problem indoors, only 104g/km of CO2

One of the most prominent features of the 5-door Jazz Hybrid is the Ultra Seat ; a particularly innovative approach towards providing more space in a vehicle than many, many of Honda s competitors. Its essence is simple (albeit very challenging to achieve); provide the practicality of a 5-seater urban vehicle whilst maximising the volume of the interior. This not only optimises the ability of the Jazz Hybrid, but also makes it appealing to a wider market. There are a number of configurations available; normal, utility, long, and tall.

 The main factor for the space efficiency is due to the fact that Honda was able to stuff the hybrid parts into the space beneath the boot, allocating 864 litres.

The Jazz Hybrid also gets 6 airbags, the Hill-Start Assist function, 5 colours to choose from (Fresh Lime Metallic, Alabaster Silver, Milano Red, Crystal Black Pearl and Taffeta White), and a 5-year / 140,000km warranty on its IMA battery.

Other features in the Jazz Hybrid include; a glove box cooler, chrome grille with blue reflector, chrome rear garnish, rear LED lights with blue highlight, 15-inch Alloy Wheels, a Multi Information Display (MID) and a Charge Assist Indicator.

Corresponding to Honda s current design principles, the interior of the Jazz Hybrid is futuristic, clean and quite ergonomic.

Honda Malaysia is rather confident about the reception of the Jazz Hybrid, and has set a target of 3,000 units for 2012. This comes in response to Honda bagging a whopping 55 percent of the hybrid market share in Malaysia, which IMHO, is a feat accomplished by competitive pricing and market appeal.

The Jazz Hybrid is now on sale for RM94,800 (otr w/ insurance).

Lanky European models do not come as standard : ( You may ask the MC, Will Quah out, though.

Check out the first gallery for the launch photographs, and the second for the official Honda photographs.

[spoiler title=Show English Press Release]

Kepong, 15 March 2012 – Honda Malaysia Sdn Bhd today unveiled the highly anticipated All-New Jazz Hybrid, which debuts as Honda’s latest addition to its family of hybrid cars in Malaysia. This eco-friendly and practical compact 5-door is a naturally driven hatchback, which features Honda’s Integrated Motor Assist (IMA) hybrid system under its hood while retaining all the practicality and spaciousness of the Jazz.

The All-New Jazz Hybrid was developed from the popular Jazz line-up, which is in a class of its own. It is stylish in design, greener in its performance and extremely versatile. The All-New Jazz Hybrid draws on Honda’s efficient packaging technologies that leverage on the innovative centre tank layout, “Ultra Seat” configurations and aerodynamic features.

It offers a package of compact appearance, practicality, excellent fuel efficiency, and incredible flexibility.

Speaking at the launch of the All-New Jazz Hybrid, Mr. Yoichiro Ueno, Managing Director and Chief Executive Officer of Honda Malaysia said, “The All-New Honda Jazz Hybrid was developed with the concept of ‘Enhancing the fundamental qualities of the vehicle’. With its unique driving characteristics and practical features, the All-New Jazz Hybrid is targeted at eco-conscious individuals who are interested in a compact hybrid that caters to their fun driving and active lifestyle.

It is also targeted at independent young professionals who recognize the value of advanced technologies packaged in a clean design. It allows them to strike a balance between fuel efficiency and an enjoyable driving experience.”

Designed with everyday driving and use in mind, the All-New Jazz Hybrid combines spaciousness, utility, fuel economy, low carbon emission, refinement, comfort and enhanced safety all into one very attractive package.  The car underbody for the All-New Jazz Hybrid was exclusively developed to achieve the right balance in view of the employment of the IMA system. It is a car that puts the ‘fun’ back into driving.

“Honda Malaysia is confident that the All-New Jazz Hybrid will bring the joy of owning and driving a hybrid vehicle to Malaysians. Honda is always deeply committed to developing cars with advanced technologies that are environmentally friendly as well as creating the joy of driving,” Mr. Ueno said.

To further improve the city driving experience of the Jazz Hybrid, the motor assist volume is tuned at the start-off. Additionally, the ECON driving mode is set to allow for smoother low cruising speed. These enhancements are incorporated with the aim to make the Jazz Hybrid the best city hybrid vehicle.

Also included is the Eco Assist function to aide drivers in getting the maximum economy from their car in everyday situations. It also gives users real-time feedback on how their use of the brakes and throttle affects their fuel economy.

The All-New Jazz Hybrid comes with a 1.3L i-VTEC engine + IMA hybrid system while retaining the key features of the Jazz such as Ultra Seat, Paddle Shift and a large boot space that emphasizes great practicality and space. It is a car that is small on the outside and big on the inside that maximises the joy of driving for the owners.

The IMA hybrid system in the All-New Jazz Hybrid is shared with the Insight and CR-Z. With almost 20 years of development and 10 years of sales behind it, the unique Honda IMA system has proven itself to be a flexible and dependable system. To-date, close to 800,000 Honda hybrid vehicles are on the road all over the world, benefiting from the IMA system’s combination of low emissions and fuel economy.

The IMA battery pack and Intelligent Power Unit (IPU) have been integrated under the boot floor area, keeping the normal boot (above floor) area of 300 litres and allowing the Ultra Seat to fold in the same manner as the non-hybrid versions. This means that the seats still fold entirely flat to provide a surprising large boot space of 846 litres or the seat bases can be folded to sit vertically to accommodate tall items within the car.

Being the pioneer of hybrid technology in Malaysia with the introduction of the first hybrid car, the Civic Hybrid in 2007, Honda Malaysia has continuously led the hybrid market in introducing more hybrid models and options for Malaysians. The total sales of hybrid vehicles last year was about 8,400 units and the Insight became the best selling hybrid model with the total sales of 4,568 units. It represented 54% of the segment.

The Insight was recently renewed in February with enhanced look and better mileage.

The strong market acceptance of Honda hybrids is also experienced with the new CR-Z. It has received close to 1,000 bookings in the initial 4 months since it was launched last November. With that, Honda is currently leading the hybrid market share in Malaysia at 55%.

At the launch, Mr. Ueno also expressed his appreciation to the Malaysian government for continuing the full exemption of import duty and excise duty for hybrid models until December 2013.

Enhanced safety features from 6 airbags and intelligent Hill-Start Assist function add to the great value of the All-New Jazz Hybrid. The Hill-Start Assist function is a confidence-enhancing feature that helps prevent roll back when starting from a stop on a hill.

To further reflect its advanced and clean design, the All-New Jazz Hybrid comes with a glove box cooler, chrome grille with blue reflector, chrome rear garnish, rear LED lights with blue highlight, 15-inch Alloy Wheels, Multi Information Display (MID) and Charge Assist Indicator.

Honda Malaysia has prepared five exciting colours for the All-New Jazz Hybrid; the colours are Fresh Lime Metallic, Alabaster Silver, Milano Red, Crystal Black Pearl and Taffeta White.

Honda Malaysia targets to sell 3,000 units of the All-New Jazz Hybrid by the end of this year and will continue to introduce more new hybrid models to excite Malaysians. The target for the total hybrid series is 10,000 units for year 2012.

The All-New Jazz Hybrid comes with a 5-year or 140,000km warranty for IMA battery which is the same with the Insight and CR-Z and is the longest among the industry.

Customers can test drive and place their booking for the All-New Jazz Hybrid at any authorised Honda dealers nationwide.  For more information, please call Honda Toll Free number at 1-800-88-2020, or log on to

[spoiler title=Show Chinese Press Release]

甲洞, 2012年3月15日 – 大马本田私人有限公司今天推介了备受瞩目的崭新混合动力车款Jazz Hybrid,亦成为大马本田混合动力车款中最新的家庭成员。这辆环保且实用的5门紧凑型车款,特点在于其引擎盖下的整合电机辅助系统(IMA Hybrid System),同时仍然保留了Jazz原有的宽敞且实用的空间。

全新Jazz Hybrid出自于受欢迎的Jazz同一个系列,它们都属于同一个等级。全新Jazz Hybrid 拥有时髦的设计, 并具有多元化及环保性能。在机能表现上,Jazz Hybrid采用了本田著名的造车理念,将其油箱设计与车身中央底部,呈现车室空间极大化与机械空间极小化的独特技术;同时,也提供了宽敞的乘载设定与乘坐舒适性的Ultra Seats座椅, 并具有空气气流引导元素。它紧密兼齐全的外表提供了其实用性、出色的燃油经济性、极大的灵活性和环保功能。

大马本田私人有限公司董事经理兼首席执行员上野洋一郎 (Yoichiro Ueno) 先生在推介礼上表示:“全新Jazz Hybrid的开发 理念为 ‘ 加强对汽车的基本素质’ 。凭借其独特的驾驶特性和实用功能,全新Jazz Hybrid主要针对具有环保意识并有兴趣考虑紧凑型混合动力车款的消费者。其宽敞的行李空间,更能满足他们日常的驾驶乐趣和积极的生活方式。此外,此车款所针对的消费族群多为独立年轻专业人士,因为这可让他们尤其承认先进科技设计,并在享有经济燃油效率和富有活力的驾驶体验之间得到平衡的价值。”

全新Jazz Hybrid的设计理念是由日常驾驶, 结合了宽敞空间、实用机能、燃油经济性、低碳排放表现、细致、舒适性和增强的安全性。为了达到理想的平衡表现,由于考量到整合电机辅助系统(IMA Hybrid System)所造成的重量平衡问题,本田独家开发了全新Jazz Hybrid先进的底盘。

上野洋一郎先生补充道:“大马本田有信心全新的Jazz Hybrid将为本地消费者能够拥有混合动力汽车后享有无限的喜悦。本田秉持着制造先进、结合环保和性能的车子的理念,同时让车主享有驾驶乐趣。”

为了进一步改善Jazz Hybrid的城市驾驶模式,我们已经调校过马达辅助系统的启动时间。除此之外,我们也设置了一项ECON驾驶模式,好让低速行驶中有更流畅的驾驶表现。这些新增的项目,主要是为了让Jazz Hybrid成为最杰出的混合动力城市用车。透过驾驶者日常驾驶习惯,例如油门和煞车的力度应用方式,车内所具备的驾驶应用科技Eco Assist节能辅助系统可以即时检测出驾驶者的用车的燃油经济性和对环境破坏影响的大小值。”

全新Jazz Hybrid的动力单元为一台1.3公升i-VTEC引擎 + IMA Hybrid综合机电辅助混合动力系统,同时保留了Ultra Seat、方向盘换档拔片以及备受欢迎的宽敞车厢空间及宽大的行李箱空间。Jazz Hybrid提供了一个小巧的外观、实用机能、环保、性能、令人难以置信的 灵活性和宽敞空间 。它是一辆外形看起来小但是车内空间极其宽敞的车子,对驾驶者而言绝对充满无限乐趣。

全新Jazz Hybrid所使用的IMA混合动力系统是与Insight及CR-Z的系统相同。随着近20年来的研发以及长达10年的销售经验背景,本田独有的IMA系统已经得以验证是项灵活和可靠的系统。时至今日,全球共有超过80万辆本田混合动能车在道路上行走,受益于IMA系统达到低排放以及燃油经济性。

IMA电池和先进的智能电源单元(IPU)集成于行李箱地板下方,这保持了Jazz原有的300升置物空间,尽管折叠和敞平Ultra Seat之后也依然保有和普通版Jazz一样的车厢使用空间。这意味着,座椅在完全折叠的情况之下,提供了惊人的846升载物空间,满足车主将更大型的物件置放在车内。

自2007年率先于大马市场推出的第一款混合动力车款Civic Hybrid,大马本田不断引领混合动力汽车的市场,并引进更多混合动力车款于本地市民。2011年, 本田Insight成为最畅销的混合动能车款,成功售出4,568辆并占有54巴仙的市场分额。而于2012年2月29日刚推出的进阶版Insight,同样继续获客户支持和取得相当数额需求量。



新增的安全项目让Jazz Hybrid更物有所值,当中包括: 6 颗安全气囊、 3 模式安全带装置提醒以及智能斜坡起步辅助( Hill-Start Assist ) 。 斜坡起步辅助 是项信心增强机能,主要为了避免车子在斜坡启动时发生倒退的状况。

为了进一步体现出 先进和时髦的设计 ,全新Jazz Hybrid提供了置物格冷却吹送设计。外形方面,车头新设镀铬格栅并配上蓝色反射镜片、车尾加装镀铬装饰条、蓝色亮点大灯组、后尾灯内置LED灯泡及蓝色亮点、15寸铝合金轮辋以及多信息显示屏(MID)和电荷辅助指标显示功能。

全新 Jazz Hybrid 备有5个让人感到兴奋的车身选色,包括:鲜艳桔子金属绿(Fresh Lime Metallic)、雪花银(Alabaster Silver)、米兰红(Milano Red)、水晶黑珍珠(Crystal Black Pearl)以及塔夫绸白色(Taffeta White)。

大马本田今年的目标预算设定 售出 3000 辆全新 Jazz Hybrid并继续引进更多的混合动力车款来激发马来西亚市场。2012年的混合动力车款系列总目标是10000辆。

全新Jazz Hybrid的客户可享有长达5年或140,000公里行驶里程于IMA电池的保修期限,并与Insight 和CR-Z一样,此优惠是市场上最长的保修期。

从即日起,感兴趣的客户可到全国本田授权经销商试驾并预定全新Jazz Hybrid。欲知更多有关详情,请联络本田免付费电话1-800-88-2020,或浏览 。

[spoiler title=Show Malay Press Release]

Kepong, 15 Mac 2012 – Honda Malaysia Sdn Bhd hari ini memperkenalkan model Jazz Hybrid serba baharu yang ditunggu-tunggu, sekali gus membuat debut sebagai model terbaru dalam rangkaian “keluarga hibrid” Honda di Malaysia. Kereta kompak lima pintu yang mesra alam dan praktikal itu merupakan sebuah hatchback yang seronok dipandu. Ia mengekalkan semua praktikaliti dan ruang kabin luas Jazz dalam sistem hibrid Honda Integrated Motor Assist (IMA) yang ditawarkan.

Honda Jazz Hybrid serba baharu dibangunkan daripada model Jazz yang popular. Ianya mempamerkan rekabentuk bergaya, prestasi lebih hijau dan amat versatil. Model Jazz Hybrid serba baharu ini mengaplikasikan teknologi “packaging” Honda yang cekap dimana kedudukan tangki di bahagian tengah yang inovatif, konfigurasi “Ultra Seat” serta ciri-ciri aerodinamik dimanfaatkan sepenuhnya.

Ianya menawarkan satu pakej yang kompak dalam penampilan, praktikal, penjimatan bahan api yang ketara serta amat fleksibel.

Berucap pada majlis pelancaran Jazz Hybrid serba baharu, Pengarah Urusan dan Ketua Pegawai Eksekutif Honda Malaysia, Yoichiro Ueno, berkata, “Honda Jazz Hybrid serba baharu dibangunkan dengan konsep “Meningkatkan asas kualiti kenderaan’. Melalui karekter pemanduannya yang unik dan ciri-ciri praktikal, Jazz Hybrid serba baharu disasarkan kepada individu yang memiliki kesedaran terhadap alam sekitar. Selain berminat dengan sebuah hibrid kompak yang memiliki ruang kargo luas dan dapat memenuhi ekspektasi pemanduan yang menyeronokkan serta gaya hidup aktif mereka. Ia juga disasarkan kepada golongan profesional muda yang tahu menilai teknologi-teknologi terkini yang dipakejkan ke dalam satu rekabentuk futuristik, selain membolehkan mereka mendapat keseimbangan di antara penjimatan minyak dan pengalaman pemanduan yang lebih menyeronokkan.”

Direka untuk pemanduan dan penggunaan setiap hari, Jazz Hybrid serba baharu menggabungkan keluasan ruang, utiliti, penjimatan bahan api, emisi karbon yang rendah, penghalusan, keselesaan dan aspek keselamatan ke dalam satu pakej yang amat mengujakan.  Bahagian bawah tubuh Jazz Hybrid serba baharu dibangunkan secara eksklusif untuk mendapatkan keseimbangan terbaik berikutan berat keseluruhannya berubah disebabkan oleh aplikasi sistem  Integrated Motor Assist (IMA) Hybrid system. Ia merupakan sebuah kereta yang menjadikan pemanduan kini seronok.

“Honda Malaysia yakin Jazz Hybrid serba baharu akan membawakan keseronokan memiliki dan memandu kenderaan hibrid ke Malaysia. Honda sentiasa komited untuk membangunkan kereta yang berteknologi tinggi yang mesra alam serta memberi keseronokan memandu kepada para pelanggan,” ujar Ueno.

Bagi meningkatkan pengalaman memandu di bandar pada model Jazz Hybrid, volum bantuan motor ditala ketika ia dihidupkan dan mula bergerak. Sebagai tambahan, mod pemanduan ECON ditetapkan bagi memberikan pemanduan pada kelajuan rendah menjadi lebih lancar. Penambahbaikan ini adalah selari dengan matlamat untuk menjadikan Jazz Hybrid kenderaan hibrid bandar yang terbaik. Turut ditambah adalah fungsi Eco Assist bagi membantu pemandu memperoleh penjimatan maksimum daripada kereta mereka dalam pemanduan setiap hari.

Fungsi itu juga menawarkan pengguna maklum balas pada masa sebenar bahawa cara mereka menekan brek dan pendikit memberi kesan ke atas penjimatan minyak dan alam sekitar.

Jazz Hybrid serba baharu hadir bersama unit enjin 1.3L i-VTEC + sistem IMA Hybrid, di samping mengekalkan ciri-ciri utama Jazz seperti Ultra Seat, Paddle Shift, ruang penyimpanan bertingkat dan ruang kargo luas yang memberi penekanan terhadap aspek praktikaliti dan ruang. Ia adalah sebuah kereta yang luarannya kecil dan dalamannya luas agar keseronokan memandu untuk pemilik dimaksimakan.

Sistem hibrid IMA yang ada pada Jazz Hybrid serba baharu turut digunakan oleh model Insight and CR-Z. Menerusi pembangunan hampir 20 tahun dan 10 tahun penjualannya, sistem IMA Honda yang unik telah membuktikan bahawa ia merupakan satu sistem yang fleksibel dan boleh diharap. Sehingga kini, hampir 800,000 kenderaan hibrid Honda berada di atas jalan di seluruh dunia, sekali gus mendapat manfaat daripada sistem IMA yang menggabungkan ciri rendah emisi dan jimat bahan api.

Pek bateri dan unit kawalan kuasa telah diintegrasi di kawasan bawah lantai but, mengekalkan kawasan but normal (atas lantai) dengan kapasiti 300 liter dan membolehkan tempat duduk Ultra Seat dilipat sama seperti versi Jazz bukan hibrid. Ini bermakna tempat duduk itu masih boleh dilipat rata bagi memberikan ruang kargo yang luas iaitu 846 liter. Tempat duduk itu juga boleh dilipat dalam keadaan menegak untuk menempatkan barang yang tinggi di dalam kabin.

Sejak merintis pengenalan teknologi hibrid di Malaysia menerusi pelancaran model hibrid pertamanya pada tahun 2007 iaitu Civic Hybrid, Honda Malaysia dilihat terus menerajui pasaran dengan memperkenalkan lebih banyak pilihan kereta hibrid kepada rakyat Malaysia. Jumlah jualan kenderaan hibrid tahun lepas adalah sekitar 8,400 unit dan Insight merupakan model hibrid paling laris dengan jualan keseluruhan mencecah 4,568 unit yang mewakili 54% penguasaan segmen tersebut. Model Insight telah ditambahbaik dan memberi lebih penjimatan perjalanan baru-baru ini.

Penerimaan pasaran yang kukuh turut dialami oleh model CR-Z. Sehingga kini, CR-Z telah menerima hampir 1,000 tempahan sah. Honda kini menguasai perkongsian pasaran kenderaan hibrid di Malaysia dengan 55%.

Sewaktu pelancaran, Ueno turut melahirkan rasa gembira kerana kerajaan Malaysia telah mengumumkan dalam Bajet 2012 bahawa ia akan meneruskan pengecualian cukai penuh duti import dan duti eksais untuk model-model hibrid sehingga Disember 2013.

Antara ciri-ciri keselamatan yang dipertingkatkan ialah enam beg udara, dan fungsi Hill-Start Assist pintar demi menambah nilai hebat kepada Jazz Hybrid serba baharu. Fungsi Hill-Start Assist ialah ciri yang mampu meningkatkan keyakinan dan mengelakkan  kenderaan daripada mengundur apabila kereta mahu bergerak selepas berhenti di jalan bukit.

Demi menyerlahkan lagi rekabentuknya yang maju dan futuristik, Jazz Hybrid serba baharu hadir bersama satu kotak penyejuk, gril krom dengan pembias berwarna biru, lampu utama dengan kemasan biru, lampu belakang LED juga dengan kemasan biru, rim aloi 15 inci, paparan pelbagai maklumat atau Multi Information Display (MID) dan Charge Assist Indicator.

Jazz Hybrid serba baharu didatangkan dalam lima warna menarik iaitu Fresh Lime Metallic (hijau), Alabaster Silver (perak), Milano Red (merah), Crystal Black Pearl (hitam) dan Taffeta White (putih).

Honda Malaysia meletakkan sasaran untuk menjual 3,000 unit Jazz Hybrid serba baharu dari sekarang hingga akhir tahun. Syarikat akan terus memperkenalkan lebih model hibrid baharu untuk menguja pasaran tempatan. Sasaran jualan tahun 2012 untuk model-model hibrid Honda di Malaysia diletakkan pada 10,000 unit.

Para pelanggan akan menikmati jaminan selama lima tahun atau perbatuan sejauh 140,000km untuk bateri IMA pada Jazz Hybrid serba baharu yang merupakan jaminan sama untuk Insight dan CR-Z dan adalah yang jaminan terlama dalam industri.

Para pelanggan boleh memandu uji dan menempah Jazz Hybrid serba baharu di mana-mana pengedar sah Honda di seluruh negara. Maklumat lanjut, sila hubungi Honda Toll Free di talian 1-800-88-2020 atau layari laman web .

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