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Green Innovation

When exited Korea after the World War, that’s Hyundai founder Chung entered the picture. As you know, was under Japanese rule the war ended. Naturally, Koreans like it since Japan a lot of restrictions on the nation, which its growth. The end of the war signaled Korea’s

It also opened the door for and industrialization, which Chung was heavily involved in since was initially an engineering and construction After attaining success due to key projects, Chung expanded his in 1967 by establishing the Hyundai Company. Hyundai released its car in the following year and the company has manufacturing automobiles ever

Through key innovations, Hyundai has itself from being as a cheap automotive brand one of the world’s best automotive Hyundai was even ranked in initial automotive quality by a conducted by J.D. Power and in 2004.

The company also to the prestigious list of the top 100 most brands in the world.

Hyundai’s notable innovations in the past few involve of eco technology. As you’re the world is getting more and environmentally conscious by the day, and knows that it has to do its part in the environment. Described below are of Hyundai’s green efforts.

Low Emission Vehicles

One of Hyundai’s goals is to be able to produce that generate zero dioxide. For the meantime, Hyundai a variety of fuel-efficient, hybrid, and vehicles. The Hyundai Elantra LPI the Hyundai Sonata Hybrid, and the BlueOn are examples of those.


Aside from its of building zero emission Hyundai also strives to vehicles that are as recyclable as In fact, recycling is now part of the process of Hyundai cars. The continues to work not only on recyclable materials, but also on that makes recycling old car more efficient.

Needless to say, the brand has away from materials are known to be dangerous to both the health and the environment.


How Hyundai Charmed America

Hyundai first came to shores in 1986, it didn’t wow the automotive market. The Hyundai the brand’s first offering in the sold very well because of its cheap price However, the Excel’s sales dipped after more and Americans became aware of its issues. Excels breaking was very common back you see.

Naturally, this hurt reputation. Dealerships started the brand. Hyundai even the butt of jokes during time-yes, that’s what when you’re known as a car brand.

Turning It Around

initial perception of Hyundai dampen the brand’s spirits Instead, it caused the opposite of As a response to all the negative feedback, turned its attention on research.

The heavily invested in the development of its performance-wise and design-wise-and in the improvement of its processes.

Of course, Hyundai’s work paid off as Americans to forget the brand’s old reputation. The car image was erased and Hyundai started to become known for quality vehicles. In fact, the eventually became a perennial in the top end of J.D.

Power and Associates’ quality

Aggressive Marketing

After quality issues, Hyundai on its marketing. After all, the development efforts would be put to if no one knew about its line of In order to encourage consumer Hyundai started offering a drivetrain warranty, which was known as the Hyundai Challenge.

regard this as one of the main why Hyundai rose to the top.

America’s economy wasn’t so well in the late 2000s, instituted a rather unique policy. The policy allowed who were laid off due to the poor to return their recently Hyundai cars-no extra or whatnot involved. That endeared Hyundai to Americans more and translated to record figures amidst the bad economy.

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